# About Us

**Source**: https://cambridgeservicealliance.eng.cam.ac.uk/About
**Parent**: https://cambridgeservicealliance.eng.cam.ac.uk/

## **The Cambridge Service Alliance**

The Cambridge Service Alliance is a unique partnership between the University of Cambridge and some of the world's leading businesses.

It was founded in 2010  to help global companies design and deliver successful complex service systems.

Since then, digitalisation has transformed the business landscape. Today, our principal focus is on harnessing digital technologies and big data to create new business models, drive revenues and increase customer loyalty. 

### Our partners

Since its inception, the Cambridge Service Alliance has partnered with companies such as **IBM**, **GEA**, **Zoetis**, **CEMEX**, **HCLTech**, **Bouygues** and **Astra Zeneca.**

### What we do

#### Research

We work with our partners to develop a research programme which addresses some of the key challenges facing organisations as they undergo digital transformation.

#### Practical application

We develop tools and techniques based on our research that embed this new thinking within organisations. We also pilot new digital technologies - to address real problems - so that executives are able to assess their potential value.

#### Insights

As well as producing briefings and online resources, the Alliance hosts regular events at which academics and industrial innovators come together to share their experience and insights into the fast-moving world of digitalisation.

#### Knowledge and skills

Our executive education programmes have been designed to transfer our knowledge into organisations. We run them both for partners and as open courses.