Videos
Source: https://cambridgeservicealliance.eng.cam.ac.uk/resources/Videos Parent: https://cambridgeservicealliance.eng.cam.ac.uk/
| Customer Experience in the Digital Age Dr Mohamed Zaki explains why firms need to understand the physical, digital and social dimensions of their services if they are to deliver satisfying customer experiences. Please allow social and marketing cookies to show embedded content. View content (opens www.youtube.com in a new tab) |
| Add a service dimension to your business Dr Veronica Martinez explains that UK manufacturing companies often cannot compete on price alone, while product differentiation is getting more difficult and expensive. Services are the key to creating a more diversified business and to building stronger customer relationships, she argues. Servitization, or the ‘shift to services’, is one of three key streams of activity for CSA, along with ecosystem value mapping and data analysis. Veronica suggests that in future, the interaction of systems, processes and technology will provide a route to ‘total solutions’ for customers. Examples mentioned are miniaturisation to drive connectivity of services, and mass personalisation. Please allow social and marketing cookies to show embedded content. View content (opens www.youtube-nocookie.com in a new tab) |
| How Can Big Data Create Value? Dr Mohamed Zaki describes recent research from the Cambridge Service Alliance into: - How can big data create value for companies? - What are the key data-driven business models? - What are the questions large companies need to ask when creating their own data-driven business models? Please allow social and marketing cookies to show embedded content. View content (opens www.youtube-nocookie.com in a new tab) |
| What is the future of servitization? Many manufacturing firms are choosing to adopt or partly introduce a service-based model to create new and longer-term revenue streams. But how will servitization evolve in the future and how will it affect businesses and consumers? Andy Neely, Head of the Cambridge Service Alliance, explains what servitization is and what opportunities it will create for manufacturers in the future. Please allow social and marketing cookies to show embedded content. View content (opens www.youtube-nocookie.com in a new tab) |
| Cambridge Service Alliance - The Challenge of Selling Services Andy Neely discussed the move to selling solutions, with Della Bradshaw from the FT |
| Cambridge Service Alliance - The Future of Complex Services Introduction to the Cambridge Service Alliance Please allow social and marketing cookies to show embedded content. View content (opens www.youtube.com in a new tab) |
| KT Box KT Box - The Toolbox for Improving Service Operations Please allow social and marketing cookies to show embedded content. View content (opens www.youtube.com in a new tab) |
| Innovation in Service Business Models Michael Davidson, IBM in discussion with Ivanka Visnjic, University of Cambridge Please allow social and marketing cookies to show embedded content. View content (opens www.youtube.com in a new tab) |
| Cambridge Service Alliance - The Challenge of Selling Services Cambridge Service Alliance Introductory Video. Please allow social and marketing cookies to show embedded content. View content (opens www.youtube.com in a new tab) |