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Title
Webinars (Archive)
Category
undergraduate
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8d936c98ed2b48e7979ffcce4a649eb9
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https://cambridgeservicealliance.eng.cam.ac.uk/resources/Webinars
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https://cambridgeservicealliance.eng.cam.ac.uk/
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2026-03-09T06:03:14+00:00
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# Webinars (Archive)

**Source**: https://cambridgeservicealliance.eng.cam.ac.uk/resources/Webinars
**Parent**: https://cambridgeservicealliance.eng.cam.ac.uk/

## Cambridge Service Alliance Webinar Series

The Alliance holds regular webinars for members of partner organisations to participate in. The presentations from the webinars are available for download following the event. 

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**2019**

11 February 2019 - [Using Business Ecosystems Mapping to Generate new Competitive Value Propositions,](https://youtu.be/Ums5sXpClF8) by Florian Urmetzer, Andrew Gill and Nick Reed

14 January 2019 -  [Bayesian Neural Network Ensembles](http://servally.migrate.drupal.uis.cam.ac.uk/system/files/documents/AllianceDecember2018Paper.pdf)' by Tim Pearce, Mohamed Zaki and Andy Neely

**2018**

10 December 2018 - [Service Business Model Innovation: The Digital Twin Technology](http://servally.migrate.drupal.uis.cam.ac.uk/system/files/documents/copy_of_AllianceNovember2018Paper.pdf) by Veronica Martinez, Audrey Ouyang, Andy Neely, Caroline Burstall and Dav Bisessar

12 November 2018 - **[Co-Creation in Practice: Objectives and Outcomes](http://servally.migrate.drupal.uis.cam.ac.uk/system/files/documents/CSASeptember2018Paper.pdf)** by Katharina Greve, Veronica Martinez and Andy Neely

8 October 2018 -  **[How Can Hackathons Accelerate Corporate Innovation?](https://youtu.be/FoJQGr9UjME)** by Myrna Flores, Matic Golob, Doroteja Maklin, Martin Herrera, Christopher Tucci, Ahmed Al-Ashaab, Leon Williams, Adriana Encinas, Veronica Martinez, Mohamed Zaki, Lourdes Sosa & Karina Flores Pineda.

10 September 2018 - **[Enabling Digital Transformation: An Analysis Framework](https://youtu.be/tRKHIygH6T8)** by Thayla Zomer, Andy Neely & Veronica Martinez

9 July 2018 - **[Modular Service Structures for the Successful Design of Flexible Customer Journeys for AI Services and Business Models](https://youtu.be/XDGaQ4wjKLg)** - by Christoph Peters and Mohamed Zaki

11 June 2018 - **[High-Quality Prediction Intervals for Deep Learning: A Distribution-Free, Ensembled Approach](https://youtu.be/JWrE1EKbR_c)** - by Tim Pearce, Mohamed Zaki, Alexandra Brintrup, Andy Neely

14 May 2018 -**[A Service Network Perspective to Evaluate Service Matching in Early Design](https://youtu.be/HZ4wESBc-mA)**- by Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo

9 April 2018 - **[Contextually Defined Postural Markers Reveal Who’s in Charge: Evidence from Small Teams Collected with Wearable Sensors](https://youtu.be/EaAvtFwWRxM)** by Julius Dietzel, R. Elena Francu, Benjamin Lucas, and Mohamed Zaki

12 March 2018 - **[Does buyers’ dependence translate into financial performance? An empirical analysis of manufacturer-service provider relationships](https://youtu.be/gCfQGgs1ibo)** - Ornella Benedettini

12 February 2018 -  **[Digital Business Transformation and Strategy: What do we know so far?](https://youtu.be/evkzGdkow00)** - Mariam Helmy Ismail Abdelaal

15 January 2018 - **[Big Data Analytics Architecture for Businesses - Open Source Perspective](https://youtu.be/b9oJkkKI3hE)** - Kerem Kayabay, Mert Golkalp, Mohamed Zaki

**2017**

11 December 2017 - [**Using outcome-oriented contracts to foster performance improvements in logistics outsourcing relationships**](http://servally.migrate.drupal.uis.cam.ac.uk/system/files/documents/2017SeptPaperOutcomeOrientedContracts.pdf)- Torsten Steinbach and Florian Urmetzer

13 November 2017 - **[A Systems Perspective on Business Model Evolution: The Case of an Agricultural Information Service Provider in India](https://youtu.be/AARtwVZFTV0)** - Chander Velu

2 October 2017 - **[Barriers and Facilitators to Incident Reporting in Servitized Manufacturers](https://youtu.be/H8whZsQ50-c)** - Chara Makri

11 September 2017 - **[Bridging the Co-creation Gap between Co-creators, Companies and Living Lab](https://youtu.be/EQN3W6B0Y-4)** - Katharina Greve

10 July 2017 - **[Business Ecosystems: Towards a Classification Model](https://youtu.be/PmaHkfFxXos)**- Florian Urmetzer

12 June 2017 - **[Exploring the Journey to Services](https://youtu.be/m7tMWU04fC8)** - Veronica Martinez

8 May 2017 - **[A Process for B2B Partnerships: designing to deliver capability across companies](https://youtu.be/hiuRh70D4eQ)** - Florian Urmetzer

10 April 2017 - **[Investigating risks of outcome-based service contracts from a provider’s perspective](https://youtu.be/uiuy_fef5eA)** - Jingchen Hou

13 March 2017 - **[The Ecosystem Value Framework: Supporting Managers to Understand Value Exchange between Core Businesses in Service Ecosystems](https://youtu.be/NVDd4XtpK1w)** - Florian Urmetzer

13 February 2017 - **[Classification of Noisy Data: An Approach Based on Genetic Algorithms and Voronoi Tessellation](http://13%20February%202017%20-%20Classification%20of%20Noisy%20Data%20An%20Approach%20Based%20on%20Genetic%20Algorithms%20and%20Voronoi%20Tessellation%20-%20Abdul%20Khan)** - Abdul Khan

9 January 2017 - [**The Fallacy of the Net Promoter Score: Customer Loyalty Predictive Model**](https://youtu.be/W1exsBTcTAA)- Mohamed Zaki

#### 2016

12 December 2016 - **[Feedback from the Frontline: Engaging front-line employees in service innovation](https://youtu.be/CsTiJgv_WcQ)** - Florian Urmetzer

14 November 2016 - **[Data Diagnostic Tool](https://youtu.be/DccCKomFvYw)** - Mohamed Zaki

3 Oct 2016 - **[Critical incidents in complex service contracts: human causes and means of prevention](https://youtu.be/omV47EITAy8)** - Chara Makri

12 September 2016 - **[Enterprise KPIs - Aligning Metrics Across Complex Service Networks](https://youtu.be/XUiLFvS3PGo)** - Andy Neely

18 July 2016 -**[Service in the platform context: a review of the state of the art](https://youtu.be/9on06b-QDr8)**- Xia Han

13 June 2016 - **[Facilitating Co-Creation in Living Labs - The Josephs Study](https://youtu.be/xiB4dSKz9Kc)** - Katharina Greve

9 May 2016 - ***[Supplying Innovation - Unlocking Innovative Behaviours in the Supply Chain](https://youtu.be/C4LGupjnJ14)*** - Jingchen Hou, Cambridge Service Alliance, and Keith Wishart, IBM

11 April 2016 - ***[Mapping Ecosystems: Identifying Service Innovations Tool](https://youtu.be/6RGflJXzoJI)*** - Prof Andy Neely

14 March 2016 - ***[A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media](https://youtu.be/bQupTDP_5-I)*** - Benjamin Lucas

8 February 2016 -***[Critical Success Factors - Shift to Services](https://youtu.be/eu4KO8fq8Mo)*** - Dr Veronica Martinez

11 January 2016 - ***[Innovating Your Business Model: The Capability Assessment Tool](https://www.youtube.com/watch?v=aW2dnc8a8Tk&feature=youtu.be)***- Professor Andy Neely

#### 2015

14 December - **[Case Study - A Transition Towards a Data-Driven Business Model (DDBM)](https://youtu.be/W_tVfwoC-eo)**- Dr Mohamed Zaki

16 November - ***[How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services](https://youtu.be/qhWz-m6DKac)*** - Prof Ivanka Visnjic

12 October -  ***[Making and Sustaining the Shift to Services in the Animal Health Industry](https://youtu.be/CGP7cr5d0Dc)***- Dr Veronica Martinez

14 September - ***[Internet of Animal Health Things](https://youtu.be/DQew3ESgZoQ)*** - Dr Mohamed Zaki

6 July - **[A Capability-Based View of Service Transition](https://youtu.be/d2sTkaGewJQ)** - Ornella Benedettini

8 June -***[Through-Life Accountability: Managing Complex Services](https://youtu.be/o5L_UYqrR5U)*** - Chara Makri

11 May -  [***Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation***](https://youtu.be/w5BRRsX4NaQ) - Dr Mohamed Zaki

20 April - [***Business Model Innovation in an Emerging Ecosystem: Electric Vehicles Diffusion***](https://youtu.be/d5o5J-k9PTE) - Claire Weiller

9 March - ***[Key Considerations in Asset Management Design](http://youtu.be/bE_JnhOyZwM)***- Dr Florian Urmetzer

9 February - ***[Impact of firms characteristics on survival](http://youtu.be/Bta7uHiNudc%20)*** - Prof. Ornella Benedettini

12 January -***[Services typology – a classification model for product-service offerings](http://youtu.be/tRKHIygH6T8 "Link to Webinar in YouTube")*** - Dr Veronica Martinez

#### 2014

10 November - ***[The Business-to-Consumer Lock-in Effect](http://youtu.be/RLIDMyY-zFA)*** - Marcus Eurich

13 October - ***[Industry Transformation Towards Service Logic: A Business Model Approach](http://www.cambridgeservicealliance.org/uploads/Webinars/Cambridge%20Service%20Alliance%20Webinar-13%20October%202014.mp4)*** - Anna Viljakainen

8 September - ***[Big Data for Big Business](http://www.cambridgeservicealliance.org/uploads/Webinars/2014%20-%20Sept%20-%20Cambridge%20Service%20Alliance%20Webinar-Presentation%20Only%20-20140908%201334-1.mp4)*** - Mohamed Zaki

14 July - ***[Customer Experience: Small Details can Make Big Differences](http://www.cambridgeservicealliance.org/uploads/Webinars/Cambridge%20Service%20Alliance%20Webinar-20140714%201325-1(1).mp4)***, Janet McColl Kennedy

9 June - ***[Introducing the Cambridge Service Alliance](http://sms.cam.ac.uk/media/1758764)**,* Andy Neely

To find out more about the Webinar series please [contact us.](mailto:contact@cambridgeservicealliance.org)