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The Master’s Book Club: Prof. Sharon Peacock CBE FMedSci in conversation with Prof. Dame Diane Coyle, author of 'The Measure of Progress: Counting What Really Matters'

Thu 12 March

Churchill College\

Join us to hear from Churchill College Fellow Prof. Dame Diane Coyle in conversation with the Master of Churchill College, Prof. Sharon Peacock, as they discuss Diane's latest book: The Measure of Progress: Counting What Really Matters. \ \ The ways we measure the economy were developed in the 1940s for entirely different economic challenges. In The Measure of Progress, Diane Coyle argues that this outdated framework functions as a distorting lens on today's digital economy. When policymakers rely on such antiquated tools, how can they understand and respond to current economic realities? \ \ Coyle makes the case for a new framework that reflects today's challenges: slowed growth in living standards despite remarkable innovation, the rising importance of intangible value, and strained democracies. She explains why economic statistics matter - they guide policies affecting people's lives in ways large and small, involving questions of freedom, justice, life, and death. \ \ "We should ALL read this important book. . . . While many of GDP’s shortcomings are well-known, Coyle sets out elegantly and compellingly why these issues have now become so numerous, and so serious, that we should rethink radically how we measure our progress." – Kate Barker, The Society of Professional Economists \ \ Diane Coyle is the Bennett Professor of Public Policy at the University of Cambridge and author of Cogs and Monsters: What Economics Is and What It Should Be, GDP: A Brief but Affectionate History (both Princeton) and many other books. She specialises in the economics of new technologies, economic statistics, and digital markets. She serves on the UK Government's Industrial Strategy Advisory Council and as an adviser to the Competition and Markets Authority and has previously served as Vice-Chair of the BBC Trust.

Cost: free of charge

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Free tickets available via the website. Queries can be directed to public.engagements@chu.cam.ac.uk

Website Email: public.engagements@chu.cam.ac.uk Telephone: (01223) 331624

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