# Consumer Corner
**Source**: https://agribusiness.purdue.edu/consumer-corner/
**Parent**: https://ag.purdue.edu/department/agecon/undergraduate-program/scholarships.html
Discover insights from consumer research that you can start implementing at your farm or operation.
## CROSS-INDUSTRY INSIGHTS
What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform *your* decision making.
All Categories
Articles
Letters
[#### 09.09.2025
#### Letters
## Back to School Campus Life: The 2025 Edition
Back-to-school season brings students—and predictable foot traffic—back to campus, revealing how undergraduate presence shapes local...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/back-to-school-campus-life-the-2025-edition/)
[#### 08.15.2025
#### Letters
## Back to School Shopping: The 2025 edition
Mobile location data reveal striking back-to-school shopping patterns, offering insight into seasonal consumer behavior and...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/back-to-school-shopping-the-2025-edition/)
[#### 08.05.2025
#### Letters
## When not buying is the decision
Google search data reveal growing interest in “no buy,” highlighting how decisions about not purchasing...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/no-buy/)
[#### 05.15.2025
#### Letters
## From Enthusiasm to Skepticism: How Americans talk about ESG
Online conversations reveal how enthusiasm for ESG investing cooled over time, with sharp regional differences...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/from-enthusiasm-to-skepticism-how-americans-talk-about-esg/)
[#### 04.15.2025
#### Letters
## To be a salesperson is to be a helper, who hustles with a halo
A historical look at selling, trust, and ethics shows why the most effective salespeople hustle...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/to-be-a-salesperson-is-to-be-a-helper-who-hustles-with-a-halo/)
[#### 03.11.2025
#### Letters
## Unequal household impacts of the COVID-19 pandemic
Survey data from June 2020 reveal how households with children faced distinct economic, caregiving, and...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/comparing-economics-and-caregiving-challenges-between-households-with-and-without-children/)
[#### 02.25.2025
#### Letters
## New drinks are all the rage, but they aren’t as boozy anymore
Mentions of beer, spirits, and seltzers are declining, while non-alcoholic drinks and wine gain traction...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/new-drinks-are-all-the-rage-but-they-arent-as-boozy-anymore/)
[#### 01.21.2025
#### Letters
## Online and social media mentions of Purdue Extension’s programs and activities (2020 – 2024)
Analyzing social media mentions reveals Purdue Agriculture Extension’s impact, sentiment trends, and challenges in online...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/online-and-social-media-mentions-of-purdue-extensions-programs-and-activities-2020-2024/)
[#### 01.08.2025
#### Letters
## Decoding Consumers: Myths, realities and lessons for 2025
There is an online data source that knows more about us than social media could...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/decoding-consumers-myths-realities-and-lessons-for-2025/)
[#### 12.14.2023
#### Letters
## Limited Edition and Seasonal Food
Reliably, we always come back to food in our conversation – something the data visibly...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/limited-edition-and-seasonal-food/)
[#### 12.05.2023
#### Letters
## The google search bar knows a lot about you (and me, and everyone!)
There is an online data source that knows more about us than social media could...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/the-google-search-bar-knows-a-lot-about-you-and-me-and-everyone/)
[#### 11.28.2023
#### Letters
## Unspoken records of Cyber Monday amid Black Friday buzz
Thanksgiving is a time for giving thanks, time with family, and, while unflattering, the day...
## Read the blog](https://agribusiness.purdue.edu/consumer_corner/unspoken-records-of-cyber-monday-amid-black-friday-buzz/)