2026-2027 Course Catalog

Source: https://catalog.illinois.edu/graduate/bus/concentration/badm/marketing/ Parent: https://catalog.illinois.edu/graduate/

for the Graduate Concentration in Marketing

The graduate concentration in marketing is specifically designed to address the increasing demand for management professionals who possess a blend of broad business acumen and specialized marketing expertise. This concentration equips students with a comprehensive toolkit of strategic, analytical, and tactical skills essential for success in today’s fast-paced, customer-centric business landscape. By focusing on the latest industry trends and best practices, the program prepares graduates to navigate complex marketing challenges and drive impactful results in a variety of business contexts.

The concentration is open to students enrolled in

• Management, MS (on-campus)
• Accountancy, MAS

This concentration requires twelve graduate hours of Marketing coursework. Successful completion of the concentration assumes certain knowledge of business and prior coursework.

Admission to the concentration requires enrollment in a specified Gies College of Business graduate program.

for the Graduate Concentration in Marketing

Course List

 | Code | Title | Hours |

| --- | --- | --- | | Select 12 hours from the following | | | | BADM 523 | Consumer Behavior 4.0: Digital Transformation in Consumer Behavior | 4 | | BADM 527 | Brand Management | 4 | | BADM 528 | Promotional Strategy | 4 | | BADM 584 | Global Marketing | 4 | | Total Hours | | 12 |

for the Graduate Concentration in Marketing

• Make Confident Marketing Decisions in Uncertain Environments
• Master the art of making informed marketing decisions even in ambiguous or uncertain market conditions. Learn to identify and leverage key insights to guide strategic actions with confidence.
• Maximize Synergies Across Marketing Disciplines
• Gain a comprehensive understanding of how marketing elements— from strategy development to brand building and performance measurement—work together. Learn to create cohesive strategies that align and optimize these elements for greater impact.
• Craft and Measure High-Impact Marketing Strategies
• Develop the skills to design effective, results-driven marketing strategies. Learn to implement and track the performance of these strategies to ensure they deliver measurable results and drive growth.
• Master Integrated Marketing Communications
• Understand how to seamlessly integrate and manage various communication channels—mass media, digital platforms, and personal touchpoints—to create a unified and effective brand message that resonates across all customer interactions.

for the Graduate Concentration in Marketing