2026-2027 Course Catalog
Source: https://catalog.illinois.edu/graduate/bus/concentration/badm/digital-marketing/ Parent: https://catalog.illinois.edu/graduate/
for the Graduate Concentration in Digital Marketing (online)
This concentration is available for these programs:
Business Administration, MBA (iMBA)
The Digital Marketing Concentration is designed to develop leaders who (1) understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment, (2) employ marketing analytics to visualize and use data, and (3) understand how digital channels are used in marketing. This concentration will not only provide a strong foundational knowledge of digital marketing, but also provide students multiple opportunities to apply this knowledge via experiential learning opportunities.
Exceptions to the required courses will not be permitted.
Admission\ Admission to the concentration requires submitting a Curriculum Change Form to the Department and Graduate College and admission to one of the approved programs. Admission is limited, and acceptance is on a competitive basis.
for the Graduate Concentration in Digital Marketing (online)
Graduation Requirements Minimum Cumulative GPA: 2.75 Minimum hours required for concentration completion: 12 hours
Course List
| Code | Title | Hours |
| --- | --- | --- | | MBA 542 | Digital Marketing Analytics | 4 | | MBA 543 | Digital Media & Marketing | 4 | | MBA 545 | Marketing in Our New Digital World | 4 | | Total Hours | | 12 |
for the Graduate Concentration in Digital Marketing (online)
- Understand the foundations of the new digital marketing landscape and the application of marketing tools and strategies in the digital environment
- Employ marketing analytics to visualize and use data
- Understand how digital channels are used in marketing.
for the Graduate Concentration in Digital Marketing (online)
Gies College of Business\ Associate Dean: W. Brooke Elliott\ Gies College of Business website\ Gies College of Business programs website\ Gies College of Business faculty \ 2302 Fox Drive, Suite D, Champaign, IL 61820\ (217) 300-2481\ Contact email
Admissions\ Graduate College Admissions & Requirements