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Title
International Marketing and ManagementMSc
Category
graduate
UUID
73f37e8cd40a41a08462cab2dd8637a6
Source URL
https://sheffield.ac.uk/postgraduate/taught/courses/2026/international-marketing...
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https://sheffield.ac.uk/postgraduate/taught/courses/2026
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2026-03-23T16:35:14+00:00
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International Marketing and ManagementMSc

Source: https://sheffield.ac.uk/postgraduate/taught/courses/2026/international-marketing-and-management-msc Parent: https://sheffield.ac.uk/postgraduate/taught/courses/2026

2026-27 entry

International Marketing and Management MSc

Management School, Faculty of Social Sciences\

Our MSc will give you the critical knowledge and skills you need to succeed in an increasingly competitive jobs market. You'll develop a global view of management and marketing. The programme is accredited by the Chartered Institute of Marketing.

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Apply now for 2026 entry or book a place on our online open day on 29 April 2026 to see where a Sheffield masters could take you.

Course description

Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international marketing and management.

It will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields.

You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

Accreditation

The Management School is Triple Crown accredited by AMBA, EQUIS and AACSB.

This programme is accredited by the Chartered Institute of Marketing (CIM). Students who study with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing, further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at CIM Accredited Degree and about studying for a CIM qualification on the support for members page.

Association of MBAs (AMBA) EFMD Quality Improvement System (EQUIS) Association to Advance Collegiate Schools of Business (AACSB) Chartered Institute of Marketing (CIM)

Modules

We're revising the curriculum of the course for this year of entry and are in the process of confirming the modules. The information here gives you an idea of the areas we expect the course to cover. There may be changes before you begin your studies. As you progress through your course, we’ll confirm additional details of the core and optional modules available to you.

MSc modules

Core modules

Contemporary Chinese Business and Management : This module will examine changing cultures and practices of business and management in China in the context of recent economic and political changes, notably rising marketisation and globalisation.

**15 credits**

Global Marketing : Global marketing equips you with an understanding of international marketing activities and issues. In an increasingly interconnected landscape, where convergence and divergence can simultaneously be observed at both an intra-national and international level, this module explores how marketers can analyse country environments and strategically undertake marketing activities.  The module prepares you for the challenges of global marketing and enables you to have sufficient knowledge to undertake international related work duties if needed in your careers.

**15 credits**

Marketing Management in the Digital Age : In this module you will explore marketing management as both a practical business function and an academic discipline, with an emphasis on its relevance in the digital age. You will examine how organisations plan, develop, and coordinate marketing decisions—such as segmentation, targeting, positioning, and the marketing mix—to achieve strategic goals and competitive advantage. You will gain an in-depth understanding of marketing planning and strategy using tools adapted for digital contexts. With a problem-centred, hands-on approach, the module enables you to apply their knowledge to real-world marketing challenges shaped by digital transformation.

**15 credits**

Contemporary Marketing Practices : Various marketing concepts and practices could be applied in different business contexts. This module will evaluate a range of issues relating to contemporary marketing practices and their relevance to business. In addition, the module will explore how marketing theories vary in different contexts and evaluate their impacts on the practices of marketing.

**15 credits**

International Consumer Behaviour : This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.

**15 credits**

International Business Strategy : This module introduces key theories of international business strategy - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the implementation of international business strategy. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, understanding and critique of various theories of the multinational enterprise, evaluating key strategic issues facing the multinational enterprise, and exploring inter-relationship between host government policies and multinational company strategies. The module aims to introduce students to the theory of practice of international business strategy and provide them with the insight and depth of understanding necessary to analyse this area.

**15 credits**

European Business : This module introduces the main features of European economic integration most relevant to business, including the Single Currency. It sets out the main characteristics of the different national economic systems of the main countries of Europe, Germany, Britain, France and Italy. It explains the challenges the 'transition' (ex-communist) economies of Central and Eastern Europe have faced, and the way these economies are changing. It seeks to draw lessons from the European experience for economic integration in other regions of the world.

**15 credits**

International Human Resource Studies : This module investigates labour market trends and human resource practices within diverse political, economic, social and regulatory contexts. In addition to analysing the impacts of globalisation, international institutions and national governments on employment policy and regulation, it also examines the human resource practices of particular foreign direct investors, multinational corporations, and public sector organisations in the majority and minority world (Global South/ODA recipients and Global North). Particular attention is accorded to trends in the deployment of people across the world of work, and to how HR can be utilised within different cultural contexts.

**15 credits**

Marketing Research : You will gain an understanding on how to conduct research in marketing management and will evaluate the process and practices of marketing research through the use of different research designs and methods. You will also  examine various types of analytical methods and develop different research skills through the this module.

**15 credits**

Project Dissertation : This unit requires the student to research a topic appropriate to the field of management. The topic chosen by the student must receive approval from a supervisor. A dissertation written by the student should be delivered to the School at the conclusion of the study. The study, and the resulting dissertation, may take the form of an academic research or of a managerial problem-solving exercise. In either case, it requires the student to apply critical analysis and to set the issues within the context of appropriate management literature.

**45 credits**

The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we will inform students and take reasonable steps to minimise disruption.

Open days

Interested in postgraduate taught study?

Duration

1 year full-time

Teaching

Assessment

Your career

This programme provides a global perspective on marketing and management, preparing you to navigate the complexities of international business environments. You’ll develop both theoretical understanding and practical skills that are highly valued by employers across industries.

Throughout the course, you’ll strengthen key transferable skills such as strategic thinking, cross-cultural communication, teamwork, oral presentation, and creative problem-solving. You'll also gain experience in real-world applications through assessments, group work, and case-based learning.

When you graduate, you'll be equipped to apply your international marketing and management expertise in a wide range of sectors and roles.

Previous graduates have gone on to have careers in roles such as:

Our careers and employability teams are here to support you with any career related questions. You'll have access to career appointments, a wide range of workshops, and up-to-date resources to help you achieve your full potential.

School

Management School

We are a leading management school with Triple Crown accreditation (AACSB, AMBA and EQUIS). These awards have been achieved through the outstanding quality of our programmes, research output, support for students and alumni, and links with industry. We have a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking.

You’ll be part of a dynamic and engaging management school that puts you and your future at the heart of everything it does. We balance a rigorous academic foundation with practical skills to ensure you are ready for the world of work.

We want you to develop skills so you can apply course content in a company setting. Our close links with organisations keep us in tune with the changing demands of the workplace. We know what employers are looking for.

You'll learn from experts - many are former industry professionals and they work closely with businesses. Because our academics are world-leading researchers, your education will draw on the most current management theories.

We want you to engage with the academic content, be conscientious and take an independent approach to study. We want you to be informed, innovative and proactive and do everything we can to support and enhance your career, steering you in the right direction with all the knowledge and skills you require.

You'll benefit from tailored on-site and online professional careers support, dedicated skills sessions and events with experts from world-leading organisations and professional bodies. These activities will help guide your personal and professional development to help you secure your dream placement, internship or graduate role.

Student profiles

[The demands for a masters degree are of course higher but because of the different help that is provided my semester was quite easy

Nicholas Pashardis

MSc Student, \ International Marketing and Management MSc](https://sheffield.ac.uk/management/postgraduate/meet-our-students/nicholas-pashardis)

Entry requirements

Minimum 2:1 undergraduate honours degree in any subject.

We assess each application on the basis of the applicant’s preparation and achievement as a whole. We may accept applicants whose qualifications don’t meet the published entry criteria but have other experience relevant to the course.

If required degree subjects and modules are listed, these are indicative only. Sometimes we may accept subjects or modules that aren’t listed, and sometimes we may not accept subjects or modules that are listed, depending on the content studied.

We also consider a wide range of international qualifications:

Entry requirements for international students

English language requirements

IELTS 6.5 (with 6 in each component) or University equivalent

Other English language qualifications we accept

Other requirements

We will not ask you to provide references or referee details as part of your application.

We do not require a supporting statement for this programme.

Pathway programme for international students

If you're an international student who does not meet the entry requirements for this course, you have the opportunity to apply for a pre-masters programme in Business, Social Sciences and Humanities at the University of Sheffield International College. This course is designed to develop your English language and academic skills. Upon successful completion, you can progress to degree level study at the University of Sheffield.

If you have any questions about entry requirements, please contact the school.

Fees and funding

Fees

Tuition fee deposit

If you're an international student and accept a Conditional or Unconditional offer of a place on this course, we'll ask you to pay a tuition fee deposit by 1 June 2026.

Funding

Funding for postgraduate taught courses

Save on your course fees

£3,000 scholarships for international students

Overseas fee-paying students joining in September 2026 will automatically receive a £3,000 tuition fee discount (subject to eligibility) - no separate application form required.

Save up to £2,500 on your course fees

Are you a Sheffield graduate? You could save up to £2,500 on your postgraduate taught course fees, subject to eligibility.

Apply

You can apply now using our Postgraduate Online Application Form. It's a quick and easy process.

Apply now

More information

Management School

Contact

Start a conversation with us – you can get in touch by email, telephone or online chat.

Contacts for prospective students

Any supervisors and research areas listed are indicative and may change before the start of the course.

Our student protection plan

Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.

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