MajorinMarketing
Source: https://www.uts.edu.au/courses/majors/mba-marketing Parent: https://www.uts.edu.au/courses/master-of-business-administration
Overview
Marketing is changing faster than ever, and organisations across all sectors need senior professionals with strategic and business insights to navigate the evolving consumer marketplace. Studying a UTS MBA majoring in Marketing is your key to an exciting future, opening you up to a huge variety of senior roles in this fascinating, creative field.
Along with the advanced business insights acquired through your MBA, this program will see you study cutting-edge topics such as customer behaviour, data analytics, integrated marketing communications and strategic marketing management. Students delve into the psychology of consumer decisions, examining how individual traits and environmental factors influence purchasing behaviour. The curriculum covers the strategic design and implementation of marketing communications, focusing on engaging diverse media landscapes effectively. Students learn to harness data for storytelling, enhancing their ability to make informed marketing decisions.
You’ll have the chance to tailor your major by choosing from a wide variety of subjects including brand management, digital marketing and international marketing.
Key features
- This program has been designed with early-career professionals in mind. Whether you're looking to move up in Marketing or pivot to a new career, UTS can help you get there.
- UTS' MBA program includes unique learning experiences, including opportunities for internships and volunteering. You’ll complete real-world projects during your studies.
- Get the edge on your future by building critical skills in strategic thinking and management.
Your future career
As a graduate of the UTS MBA majoring in Marketing, you'll have the in-demand, cutting-edge Marketing skills and insights you need to succeed. Blending business insights, strategic thinking and hands-on skills, you'll be able to create, deliver, analyse and optimise marketing strategies for any organisation or setting. \ \ This will put you in prime position to pursue a range of fascinating Marketing roles, particularly at a senior level. No matter your career interests or goals, studying at UTS will equip you to secure the Marketing future of your dreams.
“My professional background is Marketing and Sales. The MBA enabled me to build knowledge in areas like finance, operations, HR and IT, so I’m now more comfortable and effective having conversations across the organisation.”
Shane Tapley
Master of Business Administration (Marketing)
Courses to study this major
Find out more
Keep exploring the MBA or visit the handbook for detailed information about this major.
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