StrategicCommunication
Source: https://www.uts.edu.au/for-students/communication/strategic-communication Parent: https://www.uts.edu.au/for-students/communication
Create clear, compelling communications to shape a better world
In a world overflowing with content, true communicators rise above the noise. UTS’s Public Relations and Advertising courses put you at the centre of today’s dynamic media landscape—where strategy meets storytelling, and purpose drives impact.
You’ll learn to provide impactful communication strategy across government, private, and not-for-profit sectors, graduating with the critical insight and creative expertise to thrive in the fast-paced fields of public relations and advertising.
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Internationally ranked
## Top 10
We’re among the top 10 in Australia for Communication and Media.
QS World University Rankings by Subject 2025 - payments
Graduate outcomes
## 5 stars
Our Communications courses have been rated five stars for Graduate Salary.
Good Universities Guide 2024 - build
Job postings
## 191,100 currently employed
Around 200,000 people in Australia work in Information Media and Telecommunications.
Jobs and Skills Australia 2024
Study options
Why study Strategic Communication?
- With our hands-on approach to learning, you'll gain industry-relevant skills by exploring real case studies and campaigns. In the capstone subject, you'll spend an entire semester working on a brief from a real client. Past clients include NSW Multicultural Health, Dropbox, Isentia, City of Sydney and The Hunger Project, to name a few.
- Within the Strategic Communication major, you will now specialise in both Advertising and Public Relations. This combined stream will give you the skills and expertise needed to pursue your dream career.
- The Strategic Communication major is accredited by the Public Relations Institute of Australia (PRIA). The International Advertising Association also provides a Diploma in Marketing Communications if you study a particular pattern of subjects.
- Our strong industry connections will ensure you actively engage with industry throughout your degree, with the opportunity to undertake internships and participate in industry competitions.
- Our Strategic Communication teaching staff are renowned academics with extensive professional experience. Using a combination of theory and practical activities and assessments, they'll ensure you graduate with an extensive skill set and a portfolio of works, ready for your first interview.
- Expand your career opportunities by adding a second major to your degree. Options include Digital and Social Media, Journalism, Media Business, Social and Political Sciences or Writing and Publishing. An Honours degree is also available for outstanding students who want to prepare for higher degree research.
Get inspired
See your future career in advertising and/or public relations.
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UTS Bachelor of Communication (Strategic Communication)
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UTS Bachelor of Communication (Strategic Communication) transcript
Introduction
Strategic Communication is a field and a study area
an area of professional practice that primarily deals with professional communicators
to produce compelling, purposeful, high-impact messaging.
We have been teaching Strategic Communication for a long time,
and the teaching team is almost exclusively made up of researchers and academics who
are either still active in industry or have to develop
extremely strong connections and networks with industry persons.
\ We embed a lot of professional practice and skills development,
\ teaching our students to apply their skills
\ across a range of media for a diversity of stakeholders.
Course Content
I think the course content is really practical.
You can try to create some strategies for the brands you like, and for most of the course content,
It's most likely related to the current issues that are worldwide or
in Australian society.
Strategic Communication
So Strategic Communication deals primarily with two really broad areas - Advertising and Public Relations.
So those two professional areas, if you like, are close friends, but they are quite different.
But what we do is immerse our students in the skills development and the knowledge required
of practitioners in advertising and in PR,
and all those in-between areas - marketing media, events management and planning
So really it's got to do with skills
that will allow you to produce effective high-impact messages.
I think the course in UTS, they are actually trying to gear you up
and give you the image or the knowledge about what public relations is.
And from there, they will deliver the message to you like
what kind of the job content and the job tasks
public relations specialists would need to handle.
UTS will build up your skills of how to write better and will train your presentation skills like
how you should present yourself or your own brand with confidence.
We develop those skills
for our students to be able to work with clients,
work in a collaborative setting.
Throughout their degree or their time with us,
They gradually build up that that skills base.
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Wilson Kwong – Public Communication at UTS
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Wilson Kwong – Public Communication at UTS transcript
I'm Wilson Hong and I studied a Bachelor of communication at UTSA majoring in public communication and I now work at Ogilvy Sydney as a social community manager.
Once I knew that I wanted to be part of the communications industry, UTS was always my first choice.
What I enjoyed most about my degree was the diversity of experiences on offer. Even though I studied public relations I was kind of able to explore my interest in advertising UX and app design and I think that's especially important for people in my line of work because we've got to adapt to so many different roles, so the broader your skillset the easier that will be.
The great thing about working in marketing is that no two days are ever the same. Some days I might be out on a shoot, other days I might be at my desk editing the content that we've just shot, and other times I might even be here brainstorming new concepts and campaign ideas.
My advice to UTS students is to get involved in extracurriculars and really diversify your skillset as much as possible. Learning that first job can be tough and I found that having those extra experiences under my belt really helped me stand out from the crowd and gave me that edge
[Music]
Related study areas
For those who have a passion for visual arts, drawing and storytelling, Animation courses at UTS give you the knowledge and hands-on experience required to create animation work that communicates clear and powerful ideas, helping you stand out in a global industry.
A leading provider of Communications programs for over 30 years, UTS has a global reputation for its dynamic, innovative and interdisciplinary academic programs in social science, communication and media.
The future is digital, so get ahead with a degree designed for the world of tomorrow. At UTS, we blend hands-on learning with practical, to-the-minute theory, making sure you get the skills you need to work as a digital and social media professional.
If you have an interest in storytelling, news and growing truth, UTS’s Journalism degrees are for you. Learn from industry experts and understand the role of journalism as key to democracy and societies around the world.
Find more Communication courses
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calendar_today
Wed 8 Apr 2026
schedule
9.00AM - 3.00PM Australia/Sydney (6 hours)
location_on
City campus
attach_money
Free admission
### Recording: Screen Arts and Production Postgrad Info Evening
calendar_today
On-demand
location_on
Online
attach_money
Free admission
### Book a one-to-one chat with UTS Faculty of Design and Society
calendar_today
On-demand
location_on
Online
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Free admission
### Sneak Peek: Exciting New Course Changes for Creative Production and Communication
calendar_today
On-demand
location_on
Online
attach_money
Free admission
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Frequently asked questions
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Does the Schools Recommendation Scheme apply to Communications courses?
Yes, we participate in the Schools Recommendation Scheme (SRS) and offer several other entry schemes. \ \ Visit Schools Recommendation Scheme for more information. - ### Can I transfer to UTS from a different university?
Yes, although you will need to apply. Application information is available for domestic applicants and international applicants.
If you transfer to UTS, you may be able to receive credit towards your new course based on your previous study through recognition of prior learning (RPL). - ### Can I defer my study?
Whether you can defer depends on several factors. Some courses do not allow you to defer, and you cannot defer if you commence your course in the Spring or Summer session.
Visit deferring an offer for more information. - ### Is it possible to study part time?
Domestic applicants can study part time by enrolling in a less than full-time study load. Visit study load for more information.
If you’re an international student on a student visa, you must maintain a full-time study load. If you want to study part time, apply for permission to reduce your study load. - ### Is PLT offered online or on campus?
From 2026 onwards, PLT will consist of a blended course with:
- Compulsory on-campus workshops, typically in intensive blocks, including assessments
- Online learning components (readings, discussion board).
\ It will not be entirely online due to accreditation requirements. - ### Can I apply for a course without an ATAR/IB as a domestic applicant?
You can still apply for UTS without an ATAR/IB. \ \ Depending on your circumstances, you may be eligible to apply using an admissions pathway. \ \ If you have previous study or work experience, this may be considered in your application and you may be eligible for credit through recognition of prior learning (RPL). - ### Can I register for a tour of the UTS campus?
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