MajorinAdvertisingandMarketingCommunications

Source: https://www.uts.edu.au/courses/majors/business-advertising-and-marketing-communications Parent: https://www.uts.edu.au/courses/bachelor-of-business

Overview

A Bachelor of Business majoring in Advertising and Marketing Communications is your ticket to a vibrant, exciting and creative career. You’ll build sought-after skills in advertising and promotion, learn to craft compelling communications for a variety of products and audiences and learn how to leverage new and existing media channels to reach your audience.

With a focus on social impact and practical learning, this degree will shape you into a well-rounded, ethical leader with the in-demand capabilities to plan and manage promotions, advertising and marketing communication campaigns.

Key features

• Advertising and branding
• Marketing communications
• Market research
• Digital marketing
• Consumer behaviour
• Communication and Industry engagement

As a Bachelor of Business student, you won’t select your major until your second year of study. Your first year will see you undertake a number of core disciplinary subjects, developing your understanding of the contemporary business world.

In your second year, you’ll commence studies in your major Advertising and Marketing Communications. Here you will develop essential advertising and marketing skills in areas like digital marketing, strategic communication design and market research.

Your future career

As a graduate, you’ll possess both the general business acumen and specialised knowledge to launch a successful career in advertising and marketing communications.

You’ll know how to develop and execute effective marketing strategies for a range of goods, services and ideas. Applying your up-to-date knowledge, you’ll be able to research, plan and deliver marketing and promotions across all types of media, including television, print and digital.

You’ll be ready to pursue a career in a range of settings, such as advertising agencies, market research companies or corporate communication.

Courses to study this major

Find out more

Keep exploring the majors within the Bachelor of Business or visit the handbook for detailed information about the course.

Return to the Bachelor of Business Handbook

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