MajorinMarketing

Source: https://www.uts.edu.au/courses/majors/business-marketing Parent: https://www.uts.edu.au/courses/bachelor-of-business

Overview

Marketing is a vibrant, creative industry and an essential part of the modern business landscape. If you want to use your intelligence and imagination to achieve ever-greater business outcomes and make a better world, the UTS Bachelor of Business majoring in Marketing is the perfect choice for you.

This flexible course gives you the freedom to design your own learning journey, making it easy to tailor your degree to your unique goals. With a qualification from UTS, you’ll be ready to launch a unique, thrilling career where you’ll blend your creative vision with business acumen to make a real impact on the world.

Key features

• Marketing communications and advertising
• Consumer behaviour
• Market research
• Marketing strategy
• Ethics and social impact

As a Bachelor of Business student, you won’t select your major until your second year of study. Your first year will see you undertake a number of core disciplinary subjects, developing your understanding of the contemporary business world.

You'll then begin completing your major studies in Marketing, equipping you with advanced marketing capabilities in vital areas, including market research, marketing communications and advertising and consumer behaviour. Your capstone will give you hands-on experience with an applied project.

Your future career

Marketing professionals are in high demand across all industries, which means, as a graduate, you’ll have everything you need to craft your own unique path in this thrilling discipline.

Possessing an advanced specialised skill set, you’ll be able to identify target audiences, craft compelling communications, design highly effective strategies and achieve incredible outcomes for the products, services and companies you promote. Blending this with your business acumen and your ethical, sustainable approach, you’ll be a professional of the future, ready to kick-start your exciting, creative marketing career.

“Studying business at UTS has provided me with the theoretical knowledge and practical skills to succeed in an ever-changing industry.”

Benny Goodman

Bachelor of Business (Marketing)

Courses to study this major

Find out more

Keep exploring the majors within the Bachelor of Business or visit the handbook for detailed information about the course.

Return to the Bachelor of Business Handbook

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