# BMGT10140

**Source**: https://hub.ucd.ie/usis/!W_HU_MENU.P_PUBLISH?p_tag=MODULE&MODULE=BMGT10140&TERMCODE=202500&ACYR=2026
**Parent**: https://hub.ucd.ie/usis/!W_HU_MENU.P_PUBLISH?p_tag=COURSE&MAJR=UAS1&AUDIENCE=

Academic Year 2025/2026

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#### Business Plan (BMGT10140)

Subject:
:   Business Management

College:
:   Business

School:
:   Business

Level:
:   1 (Introductory)

Credits:
:   5

Module Coordinator:
:   Mr Bernard Faughey

Trimester:
:   Autumn and Spring (separate)

Mode of Delivery:
:   On Campus

Internship Module:
:   No

How will I be graded?
:   Letter grades

Curricular information is subject to change.

This is a core course on preparing a Business Plan for a new business start-up. The key elements of a business plan are examined, such as defining objectives and goals, conducting an environmental analysis, developing a marketing strategy, operating a strategic strategy, conducting a competitive analysis, and selecting a financial strategy. Students must demonstrate the ability to build and present the Business Plan. The course will be assessed on completing and presenting a detailed written project. You will also show competencies in being an influential start-up team member.

## About this Module

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### What will I learn?

###### Learning Outcomes:

On completion of this module, students should be able to:\
1. Understand the role and functions of a Business Plan in the context of a new venture start-up.\
2. Demonstrate the ability to produce and present a detailed Business Plan.\
3. Understand and demonstrate the core principles of Formulating Objectives and Goals, Environmental Analysis, Marketing \
Strategy, Operational Strategy, Competitive Analysis and Financial Strategy selection.\
4. Demonstrate the ability to develop and present the Business Plan as an active start-up team member.\

### How will I learn?

###### Student Effort Hours:

| Student Effort Type | Hours |
| --- | --- |
| Lectures | 24 |
| Specified Learning Activities | 65 |
| Autonomous Student Learning | 30 |
|  |  |
| --- | --- |
| Total | 119 |

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###### Approaches to Teaching and Learning:

This module will be taught in a workshop environment where students will be challenged to actively participate in group work when constructing their Business Plan and Presentation Pitch.

### Am I eligible to take this module?

###### Requirements, Exclusions and Recommendations

Not applicable to this module.

\

###### Module Requisites and Incompatibles

**Equivalents:**\
Business Plan (BMGT00100)\
\
\
 \

### How will I be assessed?

###### Assessment Strategy

| Description | Timing | Component Scale | Must Pass Component | % of Final Grade | In Module Component Repeat Offered |
| --- | --- | --- | --- | --- | --- |
| Exam (In-person): End of Semester exam | End of trimester  Duration:  2 hr(s) | Standard conversion grade scale 40% | Yes | 50 | Yes |
| Group Work Assignment: Business Plan Report | Week 12 | Standard conversion grade scale 40% | No | 30 | No |
| Quizzes/Short Exercises: In class quizzes | Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11 | Standard conversion grade scale 40% | No | 20 | No |

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###### Carry forward of passed components

No

\

### What happens if I fail?

| Remediation Type | Remediation Timing |
| --- | --- |
| Repeat | Within Two Trimesters |

*Please see [Student Jargon Buster](https://www.ucd.ie/students/services/ucdstudentjargonbuster/) for more information about remediation types and timing.* \

### Assessment feedback

###### Feedback Strategy/Strategies

• Online automated feedback\
• Peer review activities\
• Self-assessment activities\

###### How will my Feedback be Delivered?

Students will receive feedback from their peers as they develop a draft section of a group business plan report

### When is this module offered?

**Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.**

|  |  |  |  |  |
| --- | --- | --- | --- | --- |
| Autumn | Lecture | Offering 1 | Week(s) - Autumn: All Weeks | Wed 14:00 - 15:50 |
| Spring | Small Group | Offering 1 | Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 | Tues 11:00 - 12:50 |

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