# Driving Growth through AI and Digital Transformation

**Source**: https://business.rice.edu/executive-education/open-enrollment-programs/driving-growth-through-ai-and-digital-transformation
**Parent**: https://business.rice.edu/

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##### Have a Question?

### [Lauren Maghsoudi](https://business.rice.edu/person/lauren-maghsoudi)

Assistant Director, Open Enrollment Programs

[Email](#)

### [Zoran Perunovic](https://business.rice.edu/person/zoran-perunovic)

Senior Director, Executive Education

[713-348-3720](tel:713-348-3720)
[Email](#)

## Driving Growth through AI and Digital Transformation

### Upcoming Dates and Tuition

June 1-3, 2026\
8:30 am to 4:30 pm\
Tuition: $4,875

### Overview

The program is designed to equip leaders and executives with the skills and knowledge needed to navigate the challenges and opportunities of digital transformation, particularly in AI and machine learning. This program explores the intersection of artificial intelligence and digital transformation, emphasizing how organizations can harness these technologies to drive growth, enhance operational efficiency and innovate business models. Participants will gain insights into key trends, frameworks and strategies essential for successfully implementing AI across various business contexts.

[Register Today](https://execed.rice.edu/aidt)

[Interest Form](https://execed.rice.edu/driving-growth-through-ai)

## Interested in Executive Education?

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### Who Should Attend

- Senior Business Leaders seeking to understand how technological disruption impacts their industries and to develop new capabilities for driving strategic growth.
- Managers aiming to enhance product and market agility in response to evolving customer behaviors and needs.
- Professionals looking to sharpen their strategic and innovation management skills related to AI and digital transformation.

### Program Outcomes

- Understand the foundational concepts of AI and digital transformation.
- Analyze the impact of AI on customer experience and operational efficiency.
- Develop strategies for integrating AI into organizational processes.
- Evaluate successful digital transformation case studies and apply practical skills to lead such initiatives.
- Build a strong professional network with high-level executives and industry leaders.

### 

### Program Schedule

AM Session

PM Session

#### DAY ONE

**Fundamental Concepts in AI and Digital Transformation**

- Developing a strategic view of digital transformation
- Understanding the generative AI value chain and machine learning
- Exploring AI applications, tools, and development activities

**Putting AI Strategies into Practice**

- Designing an AI business strategy that fits organizational goals
- Getting AI implementation right: Overcoming challenges and pitfalls
- Managing AI’s evolving nature and staying ahead of technological shifts

#### DAY TWO

**AI-Employee Symbiotic Collaborations**

- Balancing AI automation and augmentation in the workforce
- Exploring AI’s impact on strategic decision-making across industries
- Identifying potential risks and ethical issues associated with AI (firm-level and societal-level risks)

**AI, Business Model Innovation, and Digital Platforms**

- How AI is transforming business models and customer engagement
- Understanding the logic behind digital platform growth
- Exploring the dynamics of ecosystem change and ecosystem-based disruptions

#### DAY THREE

**Transforming Legacy Organizations into Digital Ecosystems**

- Addressing challenges in digitally transforming traditional organizations
- Making strategic decisions for successful digital transformation

**Implementing and Sustaining Digital Ecosystems**

- How AI is transforming business models and customer engagement
- Cultivating an ambidextrous culture for "Second Growth"
- Developing a roadmap for sustaining digital transformation

## Meet Your Professor

### [Haiyang Li](https://business.rice.edu/person/haiyang-li)

H. Joe Nelson III Professor of Management – Strategic Management

Department
[Faculty](https://business.rice.edu/directory?field_departments_target_id=1926)

Office

McNair Hall 358

Contact
[713-348-4194](tel:713-348-4194)
[Email](#)

### Rice Business Wisdom

Rice Business Wisdom is our online ideas magazine that features faculty research.

Workplace Emotions | Peer-Reviewed Research

### [Big Boys And Girls Do Cry](https://business.rice.edu/wisdom/peer-reviewed-research/outside-perception-leaders-influenced-emotions-they-display)

The Outside Perception Of Leaders Is Influenced By The Emotions They Display

Based on research by Professor D. Brent Smith \

Business Partnerships | Peer-Reviewed Research

### [Love At First Sight Isn't Enough](https://business.rice.edu/wisdom/hidden-work-behind-successful-business-alliances)

In Business Partnerships As In Marriage: Get Acquainted, Be Nice And Build Trust

Based on research by Professor Prashant Kale

Creativity | Peer-Reviewed Research

### [Fertile Ground](https://business.rice.edu/wisdom/peer-reviewed-research/how-to-recognize-employee-creativity)

What Kind Of Manager Recognizes Creativity?

Based on research by Professor Jing Zhou

[See All](https://business.rice.edu/wisdom)

## You May Also Like

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##### Have a Question?

### [Lauren Maghsoudi](https://business.rice.edu/person/lauren-maghsoudi)

Assistant Director, Open Enrollment Programs

[Email](#)

### [Zoran Perunovic](https://business.rice.edu/person/zoran-perunovic)

Senior Director, Executive Education

[713-348-3720](tel:713-348-3720)
[Email](#)