Jung Youn Lee
Source: https://business.rice.edu/person/jung-youn-lee Parent: https://business.rice.edu/undergraduate-business-major/business-major-faculty
Fields of Interest
Marketing
Jung Youn Lee
Assistant Professor of Marketing
Departments
Faculty
Office
McNair Hall 248
Contact 713-348-3703 jungyoun.lee@rice.edu
Fields of Interest
Marketing
Jung Youn Lee is an assistant professor of marketing. Her research interests lie broadly on the distributional and efficiency consequences of firm and government policy, with a particular interest in the consumer credit market as an empirical setting. Her research utilizes a range of data sources from various domains to understand how consumer data, fairness constraints and consumers’ privacy preferences shape credit market outcomes.
Lee received her Ph.D. in marketing from Northwestern University, Kellogg School of Management. She completed her B.A. in economics at Rice University.
September 03, 2025
How grocery data can help assess creditworthiness
August 13, 2024
No credit score? A grocery list could be the next best thing
August 09, 2024
Rice Business Wisdom
Credit & Lending | Marketing
How Shopping Data Could Reshape the Credit Score System
Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.
Lending | Marketing
Turning Groceries Into Credit: A New Frontier in Lending
Grocery purchase data can accurately predict how likely people without a traditional credit score are to default on a loan.