# Jung Youn Lee

**Source**: https://business.rice.edu/person/jung-youn-lee
**Parent**: https://business.rice.edu/undergraduate-business-major/business-major-faculty

[Website](https://jungyounlee.com/)

Fields of Interest

Marketing

# Jung Youn Lee

Assistant Professor of Marketing

Departments

Faculty

Office

McNair Hall 248

Contact
[713-348-3703](tel:713-348-3703)
[jungyoun.lee@rice.edu](mailto:jungyoun.lee@rice.edu)

[Website](https://jungyounlee.com/)

Fields of Interest

Marketing

Jung Youn Lee is an assistant professor of marketing. Her research interests lie broadly on the distributional and efficiency consequences of firm and government policy, with a particular interest in the consumer credit market as an empirical setting. Her research utilizes a range of data sources from various domains to understand how consumer data, fairness constraints and consumers’ privacy preferences shape credit market outcomes.

Lee received her Ph.D. in marketing from Northwestern University, Kellogg School of Management. She completed her B.A. in economics at Rice University.

[No credit history? No problem − new research suggests shopping data works as a proxy for creditworthiness](https://theconversation.com/no-credit-history-no-problem-new-research-suggests-shopping-data-works-as-a-proxy-for-creditworthiness-263103)

September 03, 2025

[How grocery data can help assess creditworthiness](https://www.fastcompany.com/91170933/how-grocery-data-can-help-assess-creditworthiness)

August 13, 2024

[No credit score? A grocery list could be the next best thing](https://theconversation.com/no-credit-score-a-grocery-list-could-be-the-next-best-thing-234887)

August 09, 2024

## Rice Business Wisdom

Credit & Lending | Marketing

### [How Shopping Data Could Reshape the Credit Score System](https://business.rice.edu/wisdom/how-shopping-data-could-upend-credit-score-system)

Everyday retail purchases can help banks identify trustworthy borrowers who lack traditional credit histories, expanding access to credit for millions of unbanked people worldwide.

Lending | Marketing

### [Turning Groceries Into Credit: A New Frontier in Lending](https://business.rice.edu/wisdom/turning-groceries-credit-new-frontier-lending)

Grocery purchase data can accurately predict how likely people without a traditional credit score are to default on a loan.