Creating cohesion
Source: https://learninglab.rmit.edu.au/assessments/presentations/creating-cohesion/ Parent: https://learninglab.rmit.edu.au/assessments/presentations/
The use of signalling and transition words (also referred to as signposting), helps you show your audience how the presentation is structured and how ideas relate to each other.
Introduce the topic
- This presentation will investigate the effects of...
- My topic today is...
- The topic I intend to discuss is...
- Our team/group will be discussing...
Outline the presentation
- I'll to start by..., and then I’ll...
- Let’s begin by..., before looking at...
- I’m going to divide this talk into three parts.
- There are three main points I’d like to discuss: X, Y and Z.
Language for the body section
- A major concern is...
- The central problem is that...
- I'd like to move on to/look at...
- If I could now turn to ...
Introducing examples
- Let me illustrate this by ...
- A case in point is...
- This is illustrated by...
- An example of this is...
Emphasising a point
- It's important to note...
- I want to highlight...
- Let me emphasise...
- I'd like to stress that...
Referring to visuals
- The diagram indicates...
- This chart compares...
- I'd like to draw your attention to this figure...
- This table highlights...
Concluding
- To conclude...
- In closing...
- To sum up...
- Thank you for your attention...
Inviting questions
- Does anyone have any questions?
- I’m happy to take any questions.
- If you have any questions, don't hesitate to ask.
- If you have any questions, please ask.
Connecting the parts
We can also create cohesion in our talks by linking the different sections together. One way that we can do this is by:
- telling the audience what the main points of the presentation will be in the introduction
- expanding on those points and providing explanation in the body of the talk
- reminding the audience what the main points of the talk were in the conclusion
Let's use this presentation outline from a marketing student as an example:
Introduction
- How many of you have made a purchase online in the past month?
- It's fascinating to see how digital platforms have become integral to our shopping habits.
- I will be discussing some fundamental aspects of marketing that are crucial for understanding how businesses connect with their customers.
- The purpose of this presentation is to explore:
- the role of digital marketing in today's business environment.
- the importance of consumer behaviour analysis.
Body 1
- That brings me to my first point: the role of digital marketing in today's business environment.
- Digital marketing has transformed the way businesses reach and engage with their audiences.
- Companies can now target specific demographics with precision and efficiency.
- Digital marketing allows for real-time interaction with customers, providing instant feedback and fostering a sense of community.
Body 2
- We should also consider the importance of consumer behaviour analysis.
- Understanding consumer behaviour is critical for developing effective marketing strategies.
- By analysing purchasing patterns, businesses can tailor their products and services to meet the needs of their target market.
Conclusion\ In conclusion:
- Digital marketing and consumer behaviour analysis are integral components of successful marketing strategies.
- As the digital landscape continues to evolve, businesses must adapt to new technologies and trends to remain competitive.
Keywords
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