# Creating cohesion

**Source**: https://learninglab.rmit.edu.au/assessments/presentations/creating-cohesion/
**Parent**: https://learninglab.rmit.edu.au/assessments/presentations/

The use of signalling and transition words (also referred to as signposting), helps you show your audience how the presentation is structured and how ideas relate to each other.

### Introduce the topic

- This presentation will investigate the effects of...
- My topic today is...
- The topic I intend to discuss is...
- Our team/group will be discussing...

### Outline the presentation

- I'll to start by..., and then I’ll...
- Let’s begin by..., before looking at...
- I’m going to divide this talk into three parts.
- There are three main points I’d like to discuss: X, Y and Z.

### Language for the body section

- A major concern is...
- The central problem is that...
- I'd like to move on to/look at...
- If I could now turn to ...

### Introducing examples

- Let me illustrate this by ...
- A case in point is...
- This is illustrated by...
- An example of this is...

### Emphasising a point

- It's important to note...
- I want to highlight...
- Let me emphasise...
- I'd like to stress that...

### Referring to visuals

- The diagram indicates...
- This chart compares...
- I'd like to draw your attention to this figure...
- This table highlights...

### Concluding

- To conclude...
- In closing...
- To sum up...
- Thank you for your attention...

### Inviting questions

- Does anyone have any questions?
- I’m happy to take any questions.
- If you have any questions, don't hesitate to ask.
- If you have any questions, please ask.

## Connecting the parts

We can also create cohesion in our talks by linking the different sections together. One way that we can do this is by:

- telling the audience what the main points of the presentation will be in the introduction
- expanding on those points and providing explanation in the body of the talk
- reminding the audience what the main points of the talk were in the conclusion

Let's use this presentation outline from a marketing student as an example:

> **Introduction**
>
> - How many of you have made a purchase online in the past month?
> - It's fascinating to see how digital platforms have become integral to our shopping habits.
> - I will be discussing some fundamental aspects of marketing that are crucial for understanding how businesses connect with their customers.
> - The purpose of this presentation is to explore:
>   - the role of digital marketing in today's business environment.
>   - the importance of consumer behaviour analysis.
>
> **Body 1**
>
> - That brings me to my first point: the role of digital marketing in today's business environment.
> - Digital marketing has transformed the way businesses reach and engage with their audiences.
> - Companies can now target specific demographics with precision and efficiency.
> - Digital marketing allows for real-time interaction with customers, providing instant feedback and fostering a sense of community.
>
> **Body 2**
>
> - We should also consider the importance of consumer behaviour analysis.
> - Understanding consumer behaviour is critical for developing effective marketing strategies.
> - By analysing purchasing patterns, businesses can tailor their products and services to meet the needs of their target market.
>
> **Conclusion**\
> **In conclusion:**
>
> - Digital marketing and consumer behaviour analysis are integral components of successful marketing strategies.
> - As the digital landscape continues to evolve, businesses must adapt to new technologies and trends to remain competitive.

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- [Assessment](https://learninglab.rmit.edu.au/keyword/assessment/)

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