# Project objectives

**Source**: https://www.lborolondon.ac.uk/research-innovation/para-sport-against-stigma/project-objectives/
**Parent**: https://www.lborolondon.ac.uk/research-innovation/para-sport-against-stigma/

The project set out to look at how the Paralympics could be harnessed to shift disability stigma in Sub-Saharan African contexts.

Research aimed to build insights and inform strategic approaches through action research processes and qualitative methods. A series of pilot strategies were implemented around community engagement, broadcast and athlete development.

[Zoom](https://www.lborolondon.ac.uk/media/media/london/images/research/at-2023-para-sport/images/86343-PSAS-report-graphics-2.jpg)

The image is a visual representation of the project objective and its aims, displayed in a series of concentric circles. Each section is color-coded and visually connected to indicate the layered structure of the project's objectives and aims, emphasizing the integration of research, community engagement, broadcasting, and athlete development in the overall strategy.

### Project Objective

- How the Paralympics could be harnessed to shift disability stigma in SSA contexts.

### Research Aims

- Use action research processes and qualitative methods to build insights and inform strategic approaches.

### Pilot Implementation Aims

#### Community Engagement

- Conduct the I’mPOSSIBLE education program in schools across Ghana, Malawi, and Zambia.

#### Broadcast

- Broadcast Tokyo 2020 Paralympics to 42 African countries. Expand coverage to include Paris 2024 Paralympics.

#### Athlete Development

- Establish coaching model to train new Paralympic coaches, increasing Para athletes. Capture stories of Para athlete role models.

- [About the project](https://www.lborolondon.ac.uk/research-innovation/para-sport-against-stigma/about/)
- [Implementation](https://www.lborolondon.ac.uk/research-innovation/para-sport-against-stigma/implementation/)