Brand Resources
Source: https://aap.cornell.edu/brand-resources/ Parent: https://aap.cornell.edu/undergraduate-admissions/undergraduate-admissions-architecture/
Expressing AAP’s shared mission and guiding principles.
Guidelines for visual identity and editorial style unify how we represent the collective values and priorities of the college.
Logo
Using the Cornell AAP Logo
Official Cornell AAP wordmarks and lockups are available for download by members of the Cornell community for electronic use.
Print-ready files can be provided upon request.
All use of the university seal and related branding elements must follow Cornell’s official guidelines and policies for colleges, schools, and units. For detailed instructions, visit the Cornell University Brand Center.
Departmental wordmarks should never appear directly next to the Cornell seal. Only the university and its colleges may use lockups that include the seal. If the seal is incorporated into a design, it should be placed separately from the departmental wordmark and appear only once per item or page.
Color
Primary Color Palette
Our color palette builds on Cornell University’s core color: Cornell red / Carnelian red. Each combination is provided as a color theme and has been tested for accessibility. A preview of the available themes can be found below.
- White #ffffff
- Rose white #fcf8f8
- Rose #f7eeee
- Cornell red #b31b1b
- Dark red #420d10
- Darker red #291012
- Black #160e0e
- Sand #c4bfb4
- Stone #eae8e4
Typography
Serif Typeface
Cornell AAP’s primary serif typeface is called NaN Serf, an old-style serif that has been optimized for print and digital use. There are three optical sizes. Each has a distinct role in our type system when used at the correct size. Use it for large headlines and readable body copy.
A free alternative to NaN Serf is the Georgia typeface.
Sans-serif Typeface
Lateral is Cornell AAP’s modernist sans-serif typeface, to be used in contrast to NaN Serf. Only use the standard widths to maintain the AAP brand integrity.
A free alternative to Lateral is the Inter typeface.
Brand Expression
Assets and Tools
Intended for anyone producing communications material (print or electronic) representing Cornell AAP that is distributed to internal and external audiences. - ### Letterhead Template
Official letterhead templates in Word format are provided for all AAP units. - ### Business Cards
Cornell Print Services offers up-to-date templates for every Cornell school and college. - ### Email Signature Builder
To help us cultivate a consistent visual identity, we kindly ask that all AAP faculty and staff use this tool to generate a text-only email signature.
Communications Team
Assistant Dean for Communications
Communications - Chaz R. Deans
Communications Coordinator
Communications - Edith Fikes
Content Strategist
Communications - Bryan Garner
Digital and Marketing Strategist
Communications - Molly Sheridan
Multimedia Specialist
Communications - Anson Wigner
Creative Producer
Communications
Can’t find what you’re looking for?
If you need assistance locating resources, have questions about branding guidelines, or require specific files, please reach out to the Office of Communications.