# Brand Resources

**Source**: https://aap.cornell.edu/brand-resources/
**Parent**: https://aap.cornell.edu/undergraduate-admissions/undergraduate-admissions-architecture/

## Expressing AAP’s shared mission and guiding principles.

Guidelines for visual identity and editorial style unify how we represent the collective values and priorities of the college.

## Logo

## Using the Cornell AAP Logo

Official Cornell AAP wordmarks and lockups are available for download by members of the Cornell community for electronic use.

Print-ready files can be provided upon request.

All use of the university seal and related branding elements must follow Cornell’s official guidelines and policies for colleges, schools, and units. For detailed instructions, visit the [Cornell University Brand Center](https://brand.cornell.edu/).

Departmental wordmarks should never appear directly next to the Cornell seal. Only the university and its colleges may use lockups that include the seal. If the seal is incorporated into a design, it should be placed separately from the departmental wordmark and appear only once per item or page.

- [Download (electronic use only)](https://cornell.box.com/s/p089oqnp3m84nwupt4cpfr0dqgwijlvy)
- [Request print-ready files](mailto:aapcommunications@cornell.edu)

## Color

## Primary Color Palette

Our color palette builds on Cornell University’s core color: Cornell red / Carnelian red. Each combination is provided as a color theme and has been tested for accessibility. A preview of the available themes can be found below.

- **White** #ffffff
- **Rose white** #fcf8f8
- **Rose** #f7eeee
- **Cornell red** #b31b1b
- **Dark red** #420d10
- **Darker red** #291012
- **Black** #160e0e
- **Sand** #c4bfb4
- **Stone** #eae8e4

## Typography

### Serif Typeface

Cornell AAP’s primary serif typeface is called **NaN Serf**, an old-style serif that has been optimized for print and digital use. There are three optical sizes. Each has a distinct role in our type system when used at the correct size. Use it for large headlines and readable body copy.

A free alternative to NaN Serf is the Georgia typeface.

### Sans-serif Typeface

**Lateral** is Cornell AAP’s modernist sans-serif typeface, to be used in contrast to NaN Serf. Only use the standard widths to maintain the AAP brand integrity.

A free alternative to Lateral is the Inter typeface.

## Brand Expression

## Assets and Tools

- ### [AAP Editorial Style Guide](https://aap.cornell.edu/aap-editorial-style-guide/)

  Intended for anyone producing communications material (print or electronic) representing Cornell AAP that is distributed to internal and external audiences.
- ### [Letterhead Template](https://aap.cornell.edu/wp-content/uploads/2026/02/Letterheads_Updated_New_Logo.zip)

  Official letterhead templates in Word format are provided for all AAP units.
- ### [Business Cards](https://stores.pagedna.com/cornell/catalog.cgi)

  Cornell Print Services offers up-to-date templates for every Cornell school and college.
- ### [Email Signature Builder](https://share.aap.cornell.edu/apps/signatures/index.pl)

  To help us cultivate a consistent visual identity, we kindly ask that all AAP faculty and staff use this tool to generate a text-only email signature.

## Communications Team

- [Alix Hoffstaetter de Torquat](https://aap.cornell.edu/people/alix-hoffstaetter-de-torquat/)

  Assistant Dean for Communications

  Communications
- [Chaz R. Deans](https://aap.cornell.edu/people/chaz-r-deans/)

  Communications Coordinator

  Communications
- [Edith Fikes](https://aap.cornell.edu/people/edith-fikes/)

  Content Strategist

  Communications
- [Bryan Garner](https://aap.cornell.edu/people/bryan-garner/)

  Digital and Marketing Strategist

  Communications
- [Molly Sheridan](https://aap.cornell.edu/people/molly-sheridan/)

  Multimedia Specialist

  Communications
- [Anson Wigner](https://aap.cornell.edu/people/anson-wigner/)

  Creative Producer

  Communications

## Can’t find what you’re looking for?

If you need assistance locating resources, have questions about branding guidelines, or require specific files, please reach out to the [Office of Communications](mailto:aapcommunications@cornell.edu).