# Course-based Student Consulting

**Source**: https://haskayne.ucalgary.ca/current-students/career-student-experience/partner-haskayne/get-student-consulting
**Parent**: https://haskayne.ucalgary.ca/

**Partner with Haskayne Students to Solve Real-World Business Challenges**

Do you have a project your team hasn’t had the time or capacity to move forward?\
Haskayne student consulting teams can help. These course-based projects connect organizations with talented MBA and undergraduate students who apply their academic learning to real-world business challenges—delivering research, analysis, and actionable recommendations you can implement.

Projects operate like **pro bono consulting engagements**, providing your organization with fresh perspectives, structured research, and practical solutions that inform strategy and decision-making.

## How It Works

### 1. Submit your project intake form

Tell us about your organization, the challenge you’d like to explore, and what outcomes you’re hoping to achieve.\
*(Project intake is open year-round. Most projects are placed for the Fall or Winter academic terms.)*

### 2. Project review and matching

Our **Faculty Liaison Coordinator** reviews all submissions for fit and timing. Projects may be matched immediately, redirected to another course, or held for a future term where the scope is a stronger fit.

### 3. Student engagement

If your project is selected, a student consulting team will collaborate with your organization throughout the semester. Teams conduct research, develop recommendations, and present their findings to you at term’s end.

### 4. If not immediately selected

We’ll continue working with you to refine the scope and identify the best fit for a future course.

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## What Makes a Strong Project

Projects are most successful when they are **strategic**, **cross-functional**, and **decision-focused**—not day-to-day operational tasks.

**Strong projects typically:**

- Involve a **strategic-level question** (e.g., growth, transformation, or market direction).
- Can be scoped and completed within one semester (~100 hours).
- Offer **strategic value** to the organization, informing meaningful next steps.
- Require analysis, not execution.
- Have a **dedicated contact person** who can meet with the student team during the term.

**Examples of suitable project types:**

- Market entry or expansion strategy
- Business model or revenue diversification
- Digital transformation or technology modernization
- Process optimization or operational efficiency
- Strategic partnerships or ecosystem development
- Sustainability or ESG strategy
- Feasibility or business-case assessment

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## Capstone Opportunities

### OPMA 411 – Field Investigation in Operations and Supply Chain Management

- Operations design and performance improvement
- Streamlining processes and optimizing supply chains

[Submit a project](https://survey.ucalgary.ca/jfe/form/SV_39lHrZmf63IwJWC)

### MGST 615 – Strategic Business Analysis (MBA)

- Enterprise-level strategy, transformation, and leadership decisions
- High-impact consulting on growth planning, market entry, and change management

[Submit a project](https://survey.ucalgary.ca/jfe/form/SV_6usiIBsBroppOei)

### ENTI 529 – Applied Capstone Project

- Innovation and entrepreneurship-focused projects exploring new opportunities or early-stage growth.
- Used for initiatives that involve validating a concept, testing feasibility, or shaping a business model.

[Submit a project](https://survey.ucalgary.ca/jfe/form/SV_0N9zSoX244Pa2O2)

### MKTG 475 – Digital Marketing

- Campaign-based projects focused on audience engagement and digital strategy execution.
- Well-suited for organizations looking to grow reach, refine messaging, or test a marketing direction.

[Submit a project](https://survey.ucalgary.ca/jfe/form/SV_0N9zSoX244Pa2O2)

### SGMA 591 – Strategic Management Capstone

- Strategy integration, competitive analysis, and organizational decision-making
- Guidance from senior undergraduate students who analyze real-world business challenges, evaluate strategic options, and provide recommendations that align with your organization’s long-term direction

[Submit a project](https://survey.ucalgary.ca/jfe/form/SV_0D0WD9ZTGc7awL4)

### BTMA 455 – Business Technology Management Field Project

- Technology systems and digital workflows
- Guidance on data optimization, system integration, or process improvement

[Submit a project](https://survey.ucalgary.ca/jfe/form/SV_eYhKunTzN7yRloa)

## Unsure of where your project fits?

Submit the [**General Project Intake Form**](https://survey.ucalgary.ca/jfe/form/SV_0N9zSoX244Pa2O2) and we’ll do our best to match your request.

For questions or guidance before submitting: [student.consulting@ucalgary.ca](mailto:student.consulting@ucalgary.ca).