Prof. Dr. Klaus Menrad

Source: https://mnr.cs.tum.de/en/team/klaus-menrad Parent: https://mnr.cs.tum.de/en/

Academic Training

2003 : Habilitation at the University of Hohenheim, specialising in "Agricultural Market Analysis and Agricultural Marketing"

1991 : Dr. sc. agr., University of Hohenheim

1987 : Dipl.-Ing. agr., University of Hohenheim

Professional & Academic Career

Since 2005 : Private lecturer at the Faculty of Economics at the Technical University of Munich, specialising in "Agricultural Market Analysis and Agricultural Marketing"

Since 2003 : W2 professorship for "Marketing and Management" at the Department of Horticulture and Food Technology at Weihenstephan-Triesdorf University of Applied Sciences and professorship for "Marketing and Management of Renewable Resources" at TUM Campus Straubing

1994–2003 : Senior Scientist at the Fraunhofer Institute for Systems and Innovation Research (ISI), Karlsruhe, Department: Innovations in Biotechnology

1991–1993 : Project manager at GfK AG, Nuremberg

1987–1991 : Research assistant at the University of Hohenheim

Teaching and Research Activities

• Market research and marketing for agricultural and horticultural products, food and renewable raw materials
• Consumer and user behaviour for agricultural products, food and renewable raw materials
• Innovations in agriculture, the food industry and renewable raw materials
• Value chains for renewable raw materials