# Prof. Dr. Klaus Menrad

**Source**: https://mnr.cs.tum.de/en/team/klaus-menrad
**Parent**: https://mnr.cs.tum.de/en/

## Academic Training

2003
:   Habilitation at the University of Hohenheim, specialising in "Agricultural Market Analysis and Agricultural Marketing"

1991
:   Dr. sc. agr., University of Hohenheim

1987
:   Dipl.-Ing. agr., University of Hohenheim

## Professional & Academic Career

Since 2005
:   Private lecturer at the Faculty of Economics at the Technical University of Munich, specialising in "Agricultural Market Analysis and Agricultural Marketing"

Since 2003
:   W2 professorship for "Marketing and Management" at the Department of Horticulture and Food Technology at Weihenstephan-Triesdorf University of Applied Sciences and professorship for "Marketing and Management of Renewable Resources" at TUM Campus Straubing

1994–2003
:   Senior Scientist at the Fraunhofer Institute for Systems and Innovation Research (ISI), Karlsruhe, Department: Innovations in Biotechnology

1991–1993
:   Project manager at GfK AG, Nuremberg

1987–1991
:   Research assistant at the University of Hohenheim

## Teaching and Research Activities

- Market research and marketing for agricultural and horticultural products, food and renewable raw materials
- Consumer and user behaviour for agricultural products, food and renewable raw materials
- Innovations in agriculture, the food industry and renewable raw materials
- Value chains for renewable raw materials