Gabby Walters
Source: https://about.uq.edu.au/experts/2510 Parent: https://about.uq.edu.au/faculties-institutes/bel/about/leaders
Professor
Gabby Walters
Email: : g.walters@uq.edu.au
Phone: : +61 7 334 60593
Positions
Affiliate of Centre for Behavioural and Economic Science : Centre for Unified Behavioural and Economic Sciences : Faculty of Business, Economics and Law
Professor : School of Business : Faculty of Business, Economics and Law
Background
Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.
Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular biometric research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She is currently the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.
In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.
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Availability
Professor Gabby Walters is: : Available for supervision : Media expert
Fields of research
Qualifications
- Doctor of Philosophy, Griffith University
- Senior Member, Centre for Australasian Tourism and Hospitality Education, Centre for Australasian Tourism and Hospitality Education
- Journal Editorial Board Member, Tourism Cases, Tourism Cases
Search Professor Gabby Walters’s works on UQ eSpace
All (82) Book (2) Journal Article (54) Other Outputs (5) Conference Publication (11) Book Chapter (10)
2026
Journal Article
The impact of home environment insecurity on tourists’ self-protective behavior in the event of a terrorist attack
Li, Shanshi, Xu, Jing (Bill), Jiang, Yawei, Walters, Gabby and Lehto, Xinran (2026). The impact of home environment insecurity on tourists’ self-protective behavior in the event of a terrorist attack. Journal of Travel Research, 65 (1), 161-182. doi: 10.1177/00472875241288852
2025
Book Chapter
User Beware! The Dark Side of Digital Technologies
Rosenbaum, Mark S., Walters, Gabby, Edwards, Karen and Gonzalez-Arcos, Claudia (2025). User Beware! The Dark Side of Digital Technologies. Toward Responsible Service Management. (pp. 7-36) Emerald Publishing Limited. doi: 10.1108/978-1-80262-963-720251004
User Beware! The Dark Side of Digital Technologies
2025
Conference Publication
Misleading green claims influence tourists' donation to wildlife conservation
Chaskar, Manomay, Walters, Gabby, Guix, Mireia and Cocolas, Nicole (2025). Misleading green claims influence tourists' donation to wildlife conservation. CAUTHE 2025, Brisbane, QLD Australia, 10-13 February 2025. Brisbane, QLD Australia: Council for Australian University Tourism and Hospitality Education. doi: 10.3316/informit.T2025053100007602107692449
Misleading green claims influence tourists' donation to wildlife conservation
2024
Journal Article
Human–Robot interaction research in hospitality and tourism: trends and future directions
Liu, Gus Guanrong, Benckendorff, Pierre and Walters, Gabby (2024). Human–Robot interaction research in hospitality and tourism: trends and future directions. Tourism Review, 80 (4), 847-870. doi: 10.1108/tr-04-2024-0266
Human–Robot interaction research in hospitality and tourism: trends and future directions
2024
Journal Article
Not just a game: understanding eco-gamification in sustainable destination development
Yu, Jing (Jasper), Hu, Jingjing (Judy), Liu, Guanrong (Gus), Jiang, Wenyuan and Walters, Gabby (2024). Not just a game: understanding eco-gamification in sustainable destination development. Journal of Hospitality and Tourism Management, 60, 10-21. doi: 10.1016/j.jhtm.2024.06.005
Not just a game: understanding eco-gamification in sustainable destination development
2024
Journal Article
Air travel and persuasive climate communications
Cocolas, Nicole, Walters, Gabrielle, Ruhanen, Lisa and Higham, James (2024). Air travel and persuasive climate communications. Journal of Sustainable Tourism, 32 (10), 2118-2140. doi: 10.1080/09669582.2023.2272060
Air travel and persuasive climate communications
2023
Journal Article
“I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism
Holder, Afiya, Ruhanen, Lisa, Walters, Gabrielle and Mkono, Mucha (2023). “I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism. Tourism Management, 98 104778, 104778. doi: 10.1016/j.tourman.2023.104778
2023
Journal Article
Physiological measurements in hospitality and tourism research: a systematic review and new theoretical directions
Walters, Gabby, Jiang, Yawei and Li, Shanshi (2023). Physiological measurements in hospitality and tourism research: a systematic review and new theoretical directions. Journal of Hospitality and Tourism Research, 49 (3), 417-432. doi: 10.1177/10963480231199990
2022
Journal Article
Exploring the case: Visitor information centres and millennial travellers: Remaining relevant in a digital era
Chui, Caleb and Walters, Gabby (2022). Exploring the case: Visitor information centres and millennial travellers: Remaining relevant in a digital era. Tourism Cases, 2022, 1-2. doi: 10.1079/tourismetc.2022.0043
2022
Journal Article
Cruising through a pandemic: or not?
Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499
Cruising through a pandemic: or not?
2022
Journal Article
Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism
Holder, Afiya, Walters, Gabrielle, Ruhanen, Lisa and Mkono, Mucha (2022). Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism. Journal of Vacation Marketing, 30 (2), 135676672211243-224. doi: 10.1177/13567667221124343
2022
Other Outputs
Building business resilience
Hiller, Michael, Jenkinson, Lisa, Kastelle, Tim, Barrett, Andrew, Bond, Shaun, Miller, Andy, Bongiovanni, Ivano, Wilson, Andrew, Brown, Dan, Hubbard, Ellie, McLennan, Kelly, Schleicher, Sabine, Clark, Samantha, Wang, Jie, Gabby Walters and Meath, Cristyn (2022). Building business resilience. Brisbane, QLD, Australia: KPMG/The University of Queensland.
2022
Journal Article
Virtual tourism experiences and mental restoration
Walters, Gabby, Gill, Chelsea, Pham, Le Diem Quynh and Filep, Sebastian (2022). Virtual tourism experiences and mental restoration. Journal of Hospitality and Tourism Research, 48 (3), 1-6. doi: 10.1177/10963480221116047
Virtual tourism experiences and mental restoration
2022
Journal Article
Commentary: the unintended consequences of digital service technologies
Rosenbaum, Mark S., Walters, Gabby, Edwards, Karen L. and Gonzalez-Arcos, Claudia Fernanda (2022). Commentary: the unintended consequences of digital service technologies. Journal of Services Marketing, 36 (2), 97-109. doi: 10.1108/JSM-03-2021-0072
Commentary: the unintended consequences of digital service technologies
2022
Journal Article
Methodological innovation in tourism and hospitality research
Walters, Gabby and Li, Shanshi (2022). Methodological innovation in tourism and hospitality research. Journal of Hospitality and Tourism Research, 46 (1), 3-5. doi: 10.1177/10963480211056518
Methodological innovation in tourism and hospitality research
2021
Journal Article
Tourist socio-cultural aversions: a holistic conceptual framework
Holder, Afiya, Ruhanen, Lisa, Mkono, Mucha and Walters, Gabrielle (2021). Tourist socio-cultural aversions: a holistic conceptual framework. Journal of Hospitality and Tourism Management, 49, 439-450. doi: 10.1016/j.jhtm.2021.09.025
Tourist socio-cultural aversions: a holistic conceptual framework
2021
Journal Article
Special Issue on “Where to from here? COVID 19 and the future of tourism”
Walters, Gabby and McKercher, Bob (2021). Special Issue on “Where to from here? COVID 19 and the future of tourism”. Asia Pacific Journal of Tourism Research, 26 (11), 1171-1172. doi: 10.1080/10941665.2021.1979171
Special Issue on “Where to from here? COVID 19 and the future of tourism”
2021
Journal Article
Commercial hospitality in tourism: a global comparison of what culturally matters
Walters, Gabby, Huck, Lukas, Robinson, Richard N.S. and Stettler, Jürg (2021). Commercial hospitality in tourism: a global comparison of what culturally matters. International Journal of Hospitality Management, 95 102939, 102939. doi: 10.1016/j.ijhm.2021.102939
Commercial hospitality in tourism: a global comparison of what culturally matters
2021
Journal Article
Identifying appropriate service recovery strategies in the event of a natural disaster
Demeter, Csilla, Walters, Gabrielle and Mair, Judith (2021). Identifying appropriate service recovery strategies in the event of a natural disaster. Journal of Hospitality and Tourism Management, 46, 405-413. doi: 10.1016/j.jhtm.2021.01.015
Identifying appropriate service recovery strategies in the event of a natural disaster
2021
Journal Article
The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour
Hofman, Karen, Hughes, Karen and Walters, Gabby (2021). The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour. Journal of Sustainable Tourism, 30 (4), 1-25. doi: 10.1080/09669582.2021.1884690
Past funding
- 2018
Upgrading the UQ Business School Research Laboratory
UQ Major Equipment and Infrastructure
Open grant - 2017
Travel Preferences and Behaviours of Australia's International Student Market
Tourism and Events Queensland
Open grant - 2016
Travel Preferences and Behaviours of Chinese Students Studying in Queensland
Tourism and Events Queensland
Open grant - 2016
UQ Business School Research Laboratory
UQ Major Equipment and Infrastructure
Open grant - 2015
UQ Business School Research Laboratory
UQ Major Equipment and Infrastructure
Open grant - 2013
Provision of an Economic Impact Study Report for the Prom Country
South Gippsland Shire Council
Open grant - 2011 - 2012
Tourist Behaviour Post Disaster: Perceptions and Travel Intentions of the Queensland Visitor Market in the Wake of the Queensland Floods
UQ New Staff Research Start-Up Fund
Availability
Professor Gabby Walters is: : Available for supervision
Looking for a supervisor? Read our advice on how to choose a supervisor.
Supervision history
Current supervision
- Doctor Philosophy
##### Exploring the Role of Extended Reality (XR) to Enhance Tourist Experiences
Principal Advisor
Other advisors: Associate Professor Mashhuda Glencross - Doctor Philosophy
##### Understanding the Relationship between Destination Image and Young Tourists¿ Risk-taking: Considering Roles of Psycho-social Factors
Associate Advisor
Other advisors: Dr Laura Ferris, Dr Jie Wang - Doctor Philosophy
##### Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures
Associate Advisor
Other advisors: Dr Thomas Magor, Professor Pierre Benckendorff
Completed supervision
- 2022
Doctor Philosophy
##### Changing Attitudes Towards Air Travel: A Consumer Behaviour Approach
Principal Advisor
Other advisors: Professor Lisa Ruhanen - 2017
Doctor Philosophy
##### Essays in psycho-physiological measures of consumers' emotional responses to tourism advertising
Principal Advisor
Other advisors: Associate Professor Jan Packer - 2015
Doctor Philosophy
##### Festival campers, the environment and the blended festivalscape
Principal Advisor - 2012
Doctor Philosophy
Principal Advisor
Other advisors: Professor Brent Ritchie - 2022
Doctor Philosophy
Associate Advisor
Other advisors: Dr Mucha Mkono, Professor Lisa Ruhanen - 2021
Doctor Philosophy
Associate Advisor
Other advisors: Dr Mucha Mkono, Associate Professor Karen Hughes - 2021
Doctor Philosophy
Associate Advisor
Other advisors: Associate Professor Karen Hughes - 2018
Doctor Philosophy
Associate Advisor
Other advisors: Professor Brent Ritchie
Enquiries
Contact Professor Gabby Walters directly for media enquiries about:
- brand image recovery
- Chinese Student Travel Behaviour
- Crises Management for the Tourism Industry
- Terrorism and Tourism
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