Metadata
Title
Gabby Walters
Category
general
UUID
b99cd309d1af4de4bfe5f75aa2c5b602
Source URL
https://about.uq.edu.au/experts/2510
Parent URL
https://about.uq.edu.au/faculties-institutes/bel/about/leaders
Crawl Time
2026-03-23T11:57:59+00:00
Rendered Raw Markdown 
# Gabby Walters

**Source**: https://about.uq.edu.au/experts/2510
**Parent**: https://about.uq.edu.au/faculties-institutes/bel/about/leaders

Professor

# Gabby Walters

Email:
:   [g.walters@uq.edu.au](mailto:g.walters@uq.edu.au)

Phone:
:   [+61 7 334 60593](tel:+61 7 334 60593)

## Positions

Affiliate of Centre for Behavioural and Economic Science
:   Centre for Unified Behavioural and Economic Sciences
:   Faculty of Business, Economics and Law

Professor
:   School of Business
:   Faculty of Business, Economics and Law

### Background

Associate Professor Gabby Walters has a substantial background in tourism marketing with an emphasis on consumer psychology. Gabby has focused much of her research towards image and reputation management and in particular tourism market recovery following crises and disastrous events. She has conducted numerous consultancies and projects with tourism destinations from different parts of the world seeking to enhance or revitalise their reputations and regain trust among the tourism market as a result one or many critical events.

Her expertise also encompasses advanced methodological approaches to the study of tourist behaviour and in particular biometric research technologies. Gabby has a well-established publication record in tourism and hospitality and currently serves on several editorial boards. She is currently the Editor in Chief for the Journal of Vacation Marketing, an ABDC A Ranked and Q1 Journal.

In 2017 Gabby was awarded the Centre of Australian Universities Tourism and Hospitality Education (CAUTHE) Fellows Award. An esteemed accolade that recognises significant contributions to the tourism and hospitality field.

Read more
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### Availability

Professor Gabby Walters is:
:   Available for supervision
:   Media expert

### Fields of research

[Tourism](https://about.uq.edu.au/experts/search?research-field=4822)

### Qualifications

- Doctor of Philosophy, Griffith University
- Senior Member, Centre for Australasian Tourism and Hospitality Education, Centre for Australasian Tourism and Hospitality Education
- Journal Editorial Board Member, Tourism Cases, Tourism Cases

[Search Professor Gabby Walters’s works on UQ eSpace](http://espace.library.uq.edu.au/list/author_id/87322)

[All
(82)](https://about.uq.edu.au/experts-publication/2510/all)
[Book
(2)](https://about.uq.edu.au/experts-publication/2510/4747)
[Journal Article
(54)](https://about.uq.edu.au/experts-publication/2510/4748)
[Other Outputs
(5)](https://about.uq.edu.au/experts-publication/2510/4749)
[Conference Publication
(11)](https://about.uq.edu.au/experts-publication/2510/4751)
[Book Chapter
(10)](https://about.uq.edu.au/experts-publication/2510/4752)

2026

Journal Article

##### The impact of home environment insecurity on tourists’ self-protective behavior in the event of a terrorist attack

Li, Shanshi, Xu, Jing (Bill), Jiang, Yawei, Walters, Gabby and Lehto, Xinran (2026). The impact of home environment insecurity on tourists’ self-protective behavior in the event of a terrorist attack. Journal of Travel Research, 65 (1), 161-182. doi: 10.1177/00472875241288852

[The impact of home environment insecurity on tourists’ self-protective behavior in the event of a terrorist attack](https://espace.library.uq.edu.au/view/UQ:8632cd3)

2025

Book Chapter

##### User Beware! The Dark Side of Digital Technologies

Rosenbaum, Mark S., Walters, Gabby, Edwards, Karen and Gonzalez-Arcos, Claudia (2025). User Beware! The Dark Side of Digital Technologies. Toward Responsible Service Management. (pp. 7-36) Emerald Publishing Limited. doi: 10.1108/978-1-80262-963-720251004

[User Beware! The Dark Side of Digital Technologies](https://espace.library.uq.edu.au/view/UQ:9b9428f)

2025

Conference Publication

##### Misleading green claims influence tourists' donation to wildlife conservation

Chaskar, Manomay, Walters, Gabby, Guix, Mireia and Cocolas, Nicole (2025). Misleading green claims influence tourists' donation to wildlife conservation. CAUTHE 2025, Brisbane, QLD Australia, 10-13 February 2025. Brisbane, QLD Australia: Council for Australian University Tourism and Hospitality Education. doi: 10.3316/informit.T2025053100007602107692449

[Misleading green claims influence tourists' donation to wildlife conservation](https://espace.library.uq.edu.au/view/UQ:bb6f749)

2024

Journal Article

##### Human–Robot interaction research in hospitality and tourism: trends and future directions

Liu, Gus Guanrong, Benckendorff, Pierre and Walters, Gabby (2024). Human–Robot interaction research in hospitality and tourism: trends and future directions. Tourism Review, 80 (4), 847-870. doi: 10.1108/tr-04-2024-0266

[Human–Robot interaction research in hospitality and tourism: trends and future directions](https://espace.library.uq.edu.au/view/UQ:2117d17)

2024

Journal Article

##### Not just a game: understanding eco-gamification in sustainable destination development

Yu, Jing (Jasper), Hu, Jingjing (Judy), Liu, Guanrong (Gus), Jiang, Wenyuan and Walters, Gabby (2024). Not just a game: understanding eco-gamification in sustainable destination development. Journal of Hospitality and Tourism Management, 60, 10-21. doi: 10.1016/j.jhtm.2024.06.005

[Not just a game: understanding eco-gamification in sustainable destination development](https://espace.library.uq.edu.au/view/UQ:934b232)

2024

Journal Article

##### Air travel and persuasive climate communications

Cocolas, Nicole, Walters, Gabrielle, Ruhanen, Lisa and Higham, James (2024). Air travel and persuasive climate communications. Journal of Sustainable Tourism, 32 (10), 2118-2140. doi: 10.1080/09669582.2023.2272060

[Air travel and persuasive climate communications](https://espace.library.uq.edu.au/view/UQ:ef09dfb)

2023

Journal Article

##### “I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism

Holder, Afiya, Ruhanen, Lisa, Walters, Gabrielle and Mkono, Mucha (2023). “I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism. Tourism Management, 98 104778, 104778. doi: 10.1016/j.tourman.2023.104778

[“I think … I feel …”: using projective techniques to explore socio-cultural aversions towards Indigenous tourism](https://espace.library.uq.edu.au/view/UQ:ee549b3)

2023

Journal Article

##### Physiological measurements in hospitality and tourism research: a systematic review and new theoretical directions

Walters, Gabby, Jiang, Yawei and Li, Shanshi (2023). Physiological measurements in hospitality and tourism research: a systematic review and new theoretical directions. Journal of Hospitality and Tourism Research, 49 (3), 417-432. doi: 10.1177/10963480231199990

[Physiological measurements in hospitality and tourism research: a systematic review and new theoretical directions](https://espace.library.uq.edu.au/view/UQ:505e0a7)

2022

Journal Article

##### Exploring the case: Visitor information centres and millennial travellers: Remaining relevant in a digital era

Chui, Caleb and Walters, Gabby (2022). Exploring the case: Visitor information centres and millennial travellers: Remaining relevant in a digital era. Tourism Cases, 2022, 1-2. doi: 10.1079/tourismetc.2022.0043

[Exploring the case: Visitor information centres and millennial travellers: Remaining relevant in a digital era](https://espace.library.uq.edu.au/view/UQ:9ce9621)

2022

Journal Article

##### Cruising through a pandemic: or not?

Walters, Gabby, Magor, Thomas, Kelly, Sarah and Wallin, Ann (2022). Cruising through a pandemic: or not?. Annals of Tourism Research, 97 103499, 1-13. doi: 10.1016/j.annals.2022.103499

[Cruising through a pandemic: or not?](https://espace.library.uq.edu.au/view/UQ:a233771)

2022

Journal Article

##### Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism

Holder, Afiya, Walters, Gabrielle, Ruhanen, Lisa and Mkono, Mucha (2022). Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism. Journal of Vacation Marketing, 30 (2), 135676672211243-224. doi: 10.1177/13567667221124343

[Exploring tourist’s socio-cultural aversions, self-congruity bias, attitudes and willingness to participate in indigenous tourism](https://espace.library.uq.edu.au/view/UQ:ec82bcc)

2022

Other Outputs

##### Building business resilience

Hiller, Michael, Jenkinson, Lisa, Kastelle, Tim, Barrett, Andrew, Bond, Shaun, Miller, Andy, Bongiovanni, Ivano, Wilson, Andrew, Brown, Dan, Hubbard, Ellie, McLennan, Kelly, Schleicher, Sabine, Clark, Samantha, Wang, Jie, Gabby Walters and Meath, Cristyn (2022). Building business resilience. Brisbane, QLD, Australia: KPMG/The University of Queensland.

[Building business resilience](https://espace.library.uq.edu.au/view/UQ:e5f0850)

2022

Journal Article

##### Virtual tourism experiences and mental restoration

Walters, Gabby, Gill, Chelsea, Pham, Le Diem Quynh and Filep, Sebastian (2022). Virtual tourism experiences and mental restoration. Journal of Hospitality and Tourism Research, 48 (3), 1-6. doi: 10.1177/10963480221116047

[Virtual tourism experiences and mental restoration](https://espace.library.uq.edu.au/view/UQ:755baaa)

2022

Journal Article

##### Commentary: the unintended consequences of digital service technologies

Rosenbaum, Mark S., Walters, Gabby, Edwards, Karen L. and Gonzalez-Arcos, Claudia Fernanda (2022). Commentary: the unintended consequences of digital service technologies. Journal of Services Marketing, 36 (2), 97-109. doi: 10.1108/JSM-03-2021-0072

[Commentary: the unintended consequences of digital service technologies](https://espace.library.uq.edu.au/view/UQ:72751dd)

2022

Journal Article

##### Methodological innovation in tourism and hospitality research

Walters, Gabby and Li, Shanshi (2022). Methodological innovation in tourism and hospitality research. Journal of Hospitality and Tourism Research, 46 (1), 3-5. doi: 10.1177/10963480211056518

[Methodological innovation in tourism and hospitality research](https://espace.library.uq.edu.au/view/UQ:8908fe7)

2021

Journal Article

##### Tourist socio-cultural aversions: a holistic conceptual framework

Holder, Afiya, Ruhanen, Lisa, Mkono, Mucha and Walters, Gabrielle (2021). Tourist socio-cultural aversions: a holistic conceptual framework. Journal of Hospitality and Tourism Management, 49, 439-450. doi: 10.1016/j.jhtm.2021.09.025

[Tourist socio-cultural aversions: a holistic conceptual framework](https://espace.library.uq.edu.au/view/UQ:4d3e408)

2021

Journal Article

##### Special Issue on “Where to from here? COVID 19 and the future of tourism”

Walters, Gabby and McKercher, Bob (2021). Special Issue on “Where to from here? COVID 19 and the future of tourism”. Asia Pacific Journal of Tourism Research, 26 (11), 1171-1172. doi: 10.1080/10941665.2021.1979171

[Special Issue on “Where to from here? COVID 19 and the future of tourism”](https://espace.library.uq.edu.au/view/UQ:6250f1f)

2021

Journal Article

##### Commercial hospitality in tourism: a global comparison of what culturally matters

Walters, Gabby, Huck, Lukas, Robinson, Richard N.S. and Stettler, Jürg (2021). Commercial hospitality in tourism: a global comparison of what culturally matters. International Journal of Hospitality Management, 95 102939, 102939. doi: 10.1016/j.ijhm.2021.102939

[Commercial hospitality in tourism: a global comparison of what culturally matters](https://espace.library.uq.edu.au/view/UQ:0639583)

2021

Journal Article

##### Identifying appropriate service recovery strategies in the event of a natural disaster

Demeter, Csilla, Walters, Gabrielle and Mair, Judith (2021). Identifying appropriate service recovery strategies in the event of a natural disaster. Journal of Hospitality and Tourism Management, 46, 405-413. doi: 10.1016/j.jhtm.2021.01.015

[Identifying appropriate service recovery strategies in the event of a natural disaster](https://espace.library.uq.edu.au/view/UQ:c39f022)

2021

Journal Article

##### The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour

Hofman, Karen, Hughes, Karen and Walters, Gabby (2021). The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour. Journal of Sustainable Tourism, 30 (4), 1-25. doi: 10.1080/09669582.2021.1884690

[The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour](https://espace.library.uq.edu.au/view/UQ:a25848b)

### Past funding

- 2018

  Upgrading the UQ Business School Research Laboratory

  UQ Major Equipment and Infrastructure

  [Open grant](https://about.uq.edu.au/experts/project/34779)
- 2017

  Travel Preferences and Behaviours of Australia's International Student Market

  Tourism and Events Queensland

  [Open grant](https://about.uq.edu.au/experts/project/31055)
- 2016

  Travel Preferences and Behaviours of Chinese Students Studying in Queensland

  Tourism and Events Queensland

  [Open grant](https://about.uq.edu.au/experts/project/28595)
- 2016

  UQ Business School Research Laboratory

  UQ Major Equipment and Infrastructure

  [Open grant](https://about.uq.edu.au/experts/project/28300)
- 2015

  UQ Business School Research Laboratory

  UQ Major Equipment and Infrastructure

  [Open grant](https://about.uq.edu.au/experts/project/23900)
- 2013

  Provision of an Economic Impact Study Report for the Prom Country

  South Gippsland Shire Council

  [Open grant](https://about.uq.edu.au/experts/project/15583)
- 2011 - 2012

  Tourist Behaviour Post Disaster: Perceptions and Travel Intentions of the Queensland Visitor Market in the Wake of the Queensland Floods

  UQ New Staff Research Start-Up Fund

  [Open grant](https://about.uq.edu.au/experts/project/45183)

### Availability

Professor Gabby Walters is:
:   Available for supervision

Looking for a supervisor? Read our advice on [how to choose a supervisor](https://study.uq.edu.au/study-options/phd-mphil-professional-doctorate/how-to-choose-a-supervisor).

### Supervision history

#### Current supervision

- Doctor Philosophy

  ##### Exploring the Role of Extended Reality (XR) to Enhance Tourist Experiences

  Principal Advisor

  Other advisors:
  [Associate Professor Mashhuda Glencross](https://about.uq.edu.au/experts/24134)
- Doctor Philosophy

  ##### Understanding the Relationship between Destination Image and Young Tourists¿ Risk-taking: Considering Roles of Psycho-social Factors

  Associate Advisor

  Other advisors:
  [Dr Laura Ferris](https://about.uq.edu.au/experts/25343), [Dr Jie Wang](https://about.uq.edu.au/experts/2239)
- Doctor Philosophy

  ##### Service experience co-creation in human-robot interaction: An exploratory study based on psychophysiological measures

  Associate Advisor

  Other advisors:
  [Dr Thomas Magor](https://about.uq.edu.au/experts/16691), [Professor Pierre Benckendorff](https://about.uq.edu.au/experts/2336)

#### Completed supervision

- 2022

  Doctor Philosophy

  ##### [Changing Attitudes Towards Air Travel: A Consumer Behaviour Approach](https://espace.library.uq.edu.au/view/UQ:cc3eec7)

  Principal Advisor

  Other advisors:
  [Professor Lisa Ruhanen](https://about.uq.edu.au/experts/994)
- 2017

  Doctor Philosophy

  ##### [Essays in psycho-physiological measures of consumers' emotional responses to tourism advertising](https://espace.library.uq.edu.au/view/UQ:604826)

  Principal Advisor

  Other advisors:
  [Associate Professor Jan Packer](https://about.uq.edu.au/experts/1547)
- 2015

  Doctor Philosophy

  ##### [Festival campers, the environment and the blended festivalscape](https://espace.library.uq.edu.au/view/UQ:372855)

  Principal Advisor
- 2012

  Doctor Philosophy

  ##### [Risk Perceptions, Prior Knowledge and Willingness to Travel: The Case of Australian Travellers and the Middle East](https://espace.library.uq.edu.au/view/UQ:286407)

  Principal Advisor

  Other advisors:
  [Professor Brent Ritchie](https://about.uq.edu.au/experts/2051)
- 2022

  Doctor Philosophy

  ##### [Hidden Obstacles, Hidden Potential: Exploring the Influence of Socio-Cultural Aversions on the Demand for Indigenous Tourism in Australia.](https://espace.library.uq.edu.au/view/UQ:1de5a0d)

  Associate Advisor

  Other advisors:
  [Dr Mucha Mkono](https://about.uq.edu.au/experts/9277), [Professor Lisa Ruhanen](https://about.uq.edu.au/experts/994)
- 2021

  Doctor Philosophy

  ##### [Understanding Chinese tourists' landscape perceptions and meaning making at Uluru-Kata Tjuta National Park](https://espace.library.uq.edu.au/view/UQ:19213bc)

  Associate Advisor

  Other advisors:
  [Dr Mucha Mkono](https://about.uq.edu.au/experts/9277), [Associate Professor Karen Hughes](https://about.uq.edu.au/experts/1528)
- 2021

  Doctor Philosophy

  ##### [Essays exploring methods of increasing individuals uptake of conservation behaviour to help protect the Great Barrier Reef](https://espace.library.uq.edu.au/view/UQ:77f67f4)

  Associate Advisor

  Other advisors:
  [Associate Professor Karen Hughes](https://about.uq.edu.au/experts/1528)
- 2018

  Doctor Philosophy

  ##### [The Influence of Self-Positivity Bias and Novelty-Seeking Behaviour on Risk-Perceptions and Risk-Reduction Strategies: the case of tourists visiting Oman](https://espace.library.uq.edu.au/view/UQ:5671c41)

  Associate Advisor

  Other advisors:
  [Professor Brent Ritchie](https://about.uq.edu.au/experts/2051)

### Enquiries

Contact Professor Gabby Walters directly for media enquiries about:

- brand image recovery
- Chinese Student Travel Behaviour
- Crises Management for the Tourism Industry
- Terrorism and Tourism

#### Need help?

For help with finding experts, story ideas and media enquiries, contact our Media team:

[communications@uq.edu.au](mailto:communications@uq.edu.au)

## External profiles

- [ORCID](https://orcid.org/0000-0003-1653-5395)
- [Scopus](https://www.scopus.com/authid/detail.uri?authorId=36679550400)

## Social media

- [Linkedin](http://www.linkedin.com/in/gabby-walters-03625868)
- [X](http://www.twitter@GabbyWalters9)

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