Social Media
Source: https://bm.hkust.edu.hk/bizinsight/tag/social-media Parent: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
LIU, Xiao
LEE, Dokyun
SRINIVASAN, Kannan
Style Stealers or Market Makers? The Complex Role of Fast-fashion Copycats
Fast-fashion brands are often accused of copying the designs of high-end fashion brands, thereby reducing the distinctiveness of high-end brands and eroding their brand equity. HKUST’s Zijun (June) Shi and colleagues propose a novel way to investigate whether and how fast-fashion copycats affect high-end brand equity. Despite the enormous size of the fashion ... Read More
[ BizStudies ]
NG, Ka Chung
TANG, JIe
Social media platforms are investing millions in fighting “fake news,” but little is known about how effective their strategies are, say HKUST’s LEE Dong Won and colleagues. Offering much-needed guidance in today’s era of disinformation, the authors shed new light on the propagation of false and misleading news, identifying how it spreads and, critically ... Read More
[ BizStudies ] [ Digital Platform: Design and Strategy ]
RUI, Huaxia
WHINSTON, Andrew B.
Building a “Brand” Online: Career Success in the Age of Social Media
As social media become more pervasive, forming an ever larger part of our everyday lives, it is only natural that they should begin to impact our careers. In the first study of its kind, HKUST’s Yanzhen Chen and colleagues set out to discover whether creating a personal “brand” on social media can improve executives’ performance in the job market. “We ... Read More
[ BizStudies ]
ANG, James S.
TANG, Di
WU, Chaopeng
Could Social Media Empower Small Investors in Corporate Governance?
Social media posts about potential mergers and acquisitions (M&As) can significantly predict the likelihood of M&A success, say HKUST researcher Charles Hsu and colleagues. Social media message boards give China’s 50 million small investors a voice, which they are using to express their opinions on acquisition activity. This study establishes an influential ... Read More
[ BizStudies ]
Tweet to the Top? Social Media Personal Branding and Career Outcomes
The rise of social media platforms, such as Twitter, in the past decade, has turned personal branding (PB) into a powerful technology within the reach of almost everyone. However, whether PB on social media can improve a candidate’s standing among other equally qualified candidates remains unclear. Using personal branding, individuals strategically present ... Read More
[ BizTalks ]
LIM, Hyungsoo
From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data. Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; and Dr LIM Hyungsoo, Postdoctoral Fellow at CBSA British mathematician Clive Humby famously coined the phrase “Data is the new oil” ... Read More
[ Data Analytics ]
CAO, Zike
Unintended Harm: The Consequences of Sharing Online
Social media platforms enable millions of people worldwide to share stories, images, and other content. However, sharing the private information of others (peers) may have unintended and far-reaching consequences, both positive and negative. HKUST professors Kai-Lung Hui and Hong Xuand their co-researcher set out to determine how the benefits of peer ... Read More
[ BizStudies ]
The Science behind the Art of Viral Marketing
Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In this talk, Prof Tat-Koon KOH will give an overview of strategies that could contribute to the chances of successful viral ... Read More
[ BizTalks ]
Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives
The emerging phenomenon of personal branding on social media has important implications for job seekers, employers and social media platforms. In this talk, Prof Yanzhen CHEN will explore how online personal branding affects executive employment and compensation negotiation, with evidence from S&P 500 executives personal branding on Twitter and their career ... Read More
[ BizTalks ]