# Social Media
**Source**: https://bm.hkust.edu.hk/bizinsight/tag/social-media
**Parent**: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
[SHI, Zijun](https://bm.hkust.edu.hk/faculty/shi-zijun)
LIU, Xiao
LEE, Dokyun
SRINIVASAN, Kannan
[Style Stealers or Market Makers? The Complex Role of Fast-fashion Copycats](https://bm.hkust.edu.hk/bizinsight/2025/03/style-stealers-or-market-makers-complex-role-fast-fashion-copycats)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Branding](https://bm.hkust.edu.hk/bizinsight/tag/branding)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Fast-fashion brands are often accused of copying the designs of high-end fashion brands, thereby reducing the distinctiveness of high-end brands and eroding their brand equity. HKUST’s Zijun (June) Shi and colleagues propose a novel way to investigate whether and how fast-fashion copycats affect high-end brand equity. Despite the enormous size of the fashion
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[Read More](https://bm.hkust.edu.hk/bizinsight/2025/03/style-stealers-or-market-makers-complex-role-fast-fashion-copycats)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://journals.sagepub.com/doi/epub/10.1177/00222437231164403)
NG, Ka Chung
TANG, JIe
[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)
[Fighting Fake News](https://bm.hkust.edu.hk/bizinsight/2022/08/fighting-fake-news)
[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)
[Policy Implication](https://bm.hkust.edu.hk/bizinsight/tag/policy-implication)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
Social media platforms are investing millions in fighting “fake news,” but little is known about how effective their strategies are, say HKUST’s LEE Dong Won and colleagues. Offering much-needed guidance in today’s era of disinformation, the authors shed new light on the propagation of false and misleading news, identifying how it spreads and, critically
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/08/fighting-fake-news)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Digital Platform: Design and Strategy](https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy "Digital Platform: Design and Strategy") ]
[Read Full Paper](https://www.tandfonline.com/doi/epub/10.1080/07421222.2021.1990612?needAccess=true)
[CHEN, Yanzhen](https://bm.hkust.edu.hk/faculty/chen-yanzhen)
RUI, Huaxia
WHINSTON, Andrew B.
[Building a “Brand” Online: Career Success in the Age of Social Media](https://bm.hkust.edu.hk/bizinsight/2022/06/building-brand-online-career-success-age-social-media)
[Personal Branding](https://bm.hkust.edu.hk/bizinsight/tag/personal-branding)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Twitter](https://bm.hkust.edu.hk/bizinsight/tag/twitter)
[Labor Market](https://bm.hkust.edu.hk/bizinsight/tag/labor-market)
As social media become more pervasive, forming an ever larger part of our everyday lives, it is only natural that they should begin to impact our careers. In the first study of its kind, HKUST’s Yanzhen Chen and colleagues set out to discover whether creating a personal “brand” on social media can improve executives’ performance in the job market.
“We
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/06/building-brand-online-career-success-age-social-media)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](http://repository.ust.hk/ir/Record/1783.1-111421)
ANG, James S.
[HSU, Charles](https://bm.hkust.edu.hk/faculty/hsu-charles)
TANG, Di
WU, Chaopeng
[Could Social Media Empower Small Investors in Corporate Governance?](https://bm.hkust.edu.hk/bizinsight/2022/06/could-social-media-empower-small-investors-corporate-governance)
[Corporate Governance](https://bm.hkust.edu.hk/bizinsight/tag/corporate-governance)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Invester Behavior](https://bm.hkust.edu.hk/bizinsight/tag/invester-behavior)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
Social media posts about potential mergers and acquisitions (M&As) can significantly predict the likelihood of M&A success, say HKUST researcher Charles Hsu and colleagues. Social media message boards give China’s 50 million small investors a voice, which they are using to express their opinions on acquisition activity. This study establishes an influential
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/06/could-social-media-empower-small-investors-corporate-governance)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://meridian.allenpress.com/accounting-review/article-abstract/96/2/1/435944/The-Role-of-Social-Media-in-Corporate-Governance?redirectedFrom=fulltext)
[CHEN, Yanzhen](https://bm.hkust.edu.hk/faculty/chen-yanzhen)
[Tweet to the Top? Social Media Personal Branding and Career Outcomes](https://bm.hkust.edu.hk/bizinsight/2022/05/tweet-top-social-media-personal-branding-and-career-outcomes)
[Personal Branding](https://bm.hkust.edu.hk/bizinsight/tag/personal-branding)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Twitter](https://bm.hkust.edu.hk/bizinsight/tag/twitter)
[Labor Market](https://bm.hkust.edu.hk/bizinsight/tag/labor-market)
[BizTalks](https://bm.hkust.edu.hk/bizinsight/tag/biztalks)
The rise of social media platforms, such as Twitter, in the past decade, has turned personal branding (PB) into a powerful technology within the reach of almost everyone. However, whether PB on social media can improve a candidate’s standing among other equally qualified candidates remains unclear. Using personal branding, individuals strategically present
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/05/tweet-top-social-media-personal-branding-and-career-outcomes)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=A156E2749170FAA8&embed=Y)
[Read Full Paper](http://repository.ust.hk/ir/Record/1783.1-111421)
[HUI, Kai Lung](https://bm.hkust.edu.hk/faculty/hui-kai-lung)
[HUANG, Allen](https://bm.hkust.edu.hk/faculty/huang-allen)
LIM, Hyungsoo
[From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics](https://bm.hkust.edu.hk/bizinsight/2022/01/data-actionable-insights-harnessing-power-business-and-social-analytics)
[Big Data](https://bm.hkust.edu.hk/bizinsight/tag/big-data)
[Data Analytics](https://bm.hkust.edu.hk/bizinsight/tag/data-analytics)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data.
Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; and Dr LIM Hyungsoo, Postdoctoral Fellow at CBSA
British mathematician Clive Humby famously coined the phrase “Data is the new oil”
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/01/data-actionable-insights-harnessing-power-business-and-social-analytics)
[ [Data Analytics](https://bm.hkust.edu.hk/bizinsight/bizthemes/data-analytics "Data Analytics") ]
[HUI, Kai Lung](https://bm.hkust.edu.hk/faculty/hui-kai-lung)
CAO, Zike
[XU, Hong](https://bm.hkust.edu.hk/faculty/xu-hong)
[Unintended Harm: The Consequences of Sharing Online](https://bm.hkust.edu.hk/bizinsight/2021/04/unintended-harm-consequences-sharing-online)
[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Digital Responsibility](https://bm.hkust.edu.hk/bizinsight/tag/digital-responsibility)
[Information Disclosure](https://bm.hkust.edu.hk/bizinsight/tag/information-disclosure)
[Network](https://bm.hkust.edu.hk/bizinsight/tag/network)
Social media platforms enable millions of people worldwide to share stories, images, and other content. However, sharing the private information of others (peers) may have unintended and far-reaching consequences, both positive and negative. HKUST professors Kai-Lung Hui and Hong Xuand their co-researcher set out to determine how the benefits of peer
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[Read More](https://bm.hkust.edu.hk/bizinsight/2021/04/unintended-harm-consequences-sharing-online)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[KOH, Tat Koon](https://bm.hkust.edu.hk/faculty/koh-tat-koon)
[The Science behind the Art of Viral Marketing](https://bm.hkust.edu.hk/bizinsight/2019/02/science-behind-art-viral-marketing)
[Lunch Presentation](https://bm.hkust.edu.hk/bizinsight/tag/lunch-presentation)
[Social Network](https://bm.hkust.edu.hk/bizinsight/tag/social-network)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In this talk, Prof Tat-Koon KOH will give an overview of strategies that could contribute to the chances of successful viral
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[Read More](https://bm.hkust.edu.hk/bizinsight/2019/02/science-behind-art-viral-marketing)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=2B9A7E8E5CEAB1EA&embed=Y)
[CHEN, Yanzhen](https://bm.hkust.edu.hk/faculty/chen-yanzhen)
[Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives](https://bm.hkust.edu.hk/bizinsight/2018/05/does-personal-branding-social-media-boost-career-evidence-market-executives)
[Lunch Presentation](https://bm.hkust.edu.hk/bizinsight/tag/lunch-presentation)
[Branding](https://bm.hkust.edu.hk/bizinsight/tag/branding)
[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)
[Labor](https://bm.hkust.edu.hk/bizinsight/tag/labor)
The emerging phenomenon of personal branding on social media has important implications for job seekers, employers and social media platforms. In this talk, Prof Yanzhen CHEN will explore how online personal branding affects executive employment and compensation negotiation, with evidence from S&P 500 executives personal branding on Twitter and their career
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[Read More](https://bm.hkust.edu.hk/bizinsight/2018/05/does-personal-branding-social-media-boost-career-evidence-market-executives)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=BFC8C0C4A07EE51D&embed=Y)