Metadata
Title
BITTERLY, T. Bradford
Category
undergraduate
UUID
75350ee519b94cd7ba4b419a7bdf5265
Source URL
https://bm.hkust.edu.hk/faculty/bitterly-t-bradford
Parent URL
https://bm.hkust.edu.hk/bizinsight/bizstudies
Crawl Time
2026-03-24T05:28:33+00:00
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BITTERLY, T. Bradford

Source: https://bm.hkust.edu.hk/faculty/bitterly-t-bradford Parent: https://bm.hkust.edu.hk/bizinsight/bizstudies

BITTERLY, T. Bradford

Assistant Professor

Department of Management

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Recent Activities

LI, Mingyu

BITTERLY, T. Bradford

(Dis)trust in AI Management: The Role of Benevolence

Management Performance

Artificial Intelligence

Algorithm

Managerial duties are increasingly fulfilled by artificial intelligence (AI). This may cause difficulties in roles requiring high emotional engagement, according to HKUST’s Mingyu Li and T. Bradford Bitterly. Lacking empathy, AI is viewed as less benevolent and trustworthy than humans, highlighting the need for organizations to deploy it carefully. As the AI ... Read More

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BITTERLY, T. Bradford

SCHWEITZER, Maurice E.

Deflecting Difficult Questions in Interviews

Communication Style

Negotiation Strategies

Interpersonal Relationship

Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewer, and—most importantly—hired at the highest possible salary. However, unwelcome questions can expose information that compromises ... Read More

[ BizBites ]

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BITTERLY, T. Bradford

SCHWEITZER, Maurice E.

Deflecting Difficult Questions in Interviews

Communication Style

Negotiation Strategies

Interpersonal Relationship

Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewer, and—most importantly—hired at the highest possible salary. However, unwelcome questions can expose information that compromises ... Read More

[ BizStudies ]

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BITTERLY, T. Bradford

BROOKS, Alison Wood

Having a Laugh in the Workplace

Communication Style

Interpersonal Relationship

Leadership

Employee Behavior

Having a good sense of humour can be beneficial in many scenarios, whether in your personal life or at work. However, when defining a strong leader, most people would not consider humour as being a crucial attribute. An article by Brad Bitterly and Alison Wood Brooks aimed to dig deeper into this topic, understanding that humour, when used responsibly, can ... Read More

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BITTERLY, T. Bradford

SCHWEITZER, Maurice E.

When Admitting Flaws, Be Funny

Interpersonal Relationship

Communication Style

Impression Management

“What is your greatest weakness?” Routinely, professional and personal situations require us to disclose negative information about ourselves, but in doing so, we run the risk of damaging how others view us. In a series of five unique studies, HKUST’s Professor Bradford Bitterly and his colleague examined whether humor can make us seem more likable and ... Read More

[ BizStudies ]

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