# BITTERLY, T. Bradford
**Source**: https://bm.hkust.edu.hk/faculty/bitterly-t-bradford
**Parent**: https://bm.hkust.edu.hk/bizinsight/bizstudies
BITTERLY, T. Bradford
Assistant Professor
Department of Management
[View Profile](https://mgmt.hkust.edu.hk/faculty-and-staff/directory/bbitterly)
### Recent Activities
LI, Mingyu
[BITTERLY, T. Bradford](https://bm.hkust.edu.hk/faculty/bitterly-t-bradford)
[(Dis)trust in AI Management: The Role of Benevolence](https://bm.hkust.edu.hk/bizinsight/2025/09/distrust-ai-management-role-benevolence)
[Management Performance](https://bm.hkust.edu.hk/bizinsight/tag/management-performance)
[Artificial Intelligence](https://bm.hkust.edu.hk/bizinsight/tag/artificial-intelligence)
[Algorithm](https://bm.hkust.edu.hk/bizinsight/tag/algorithm)
Managerial duties are increasingly fulfilled by artificial intelligence (AI). This may cause difficulties in roles requiring high emotional engagement, according to HKUST’s Mingyu Li and T. Bradford Bitterly. Lacking empathy, AI is viewed as less benevolent and trustworthy than humans, highlighting the need for organizations to deploy it carefully. As the AI
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/09/distrust-ai-management-role-benevolence)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://download.ssrn.com/22/10/24/ssrn_id4256486_code4953600.pdf?response-content-disposition=inline&X-Amz-Security-Token=IQoJb3JpZ2luX2VjECcaCXVzLWVhc3QtMSJGMEQCICuVEzz4FR45YNURyt5NDVXzrNTXK6ELgUekZVZ7e3HgAiB7D%2B9Lc2TnCDH%2BjEAPg0%2Bbm2%2BdgdZ%2B6OQ7ry%2BEpJrrcCrFBQig//////////8BEAQaDDMwODQ3NTMwMTI1NyIMKsU8IPGyLBP2OFmIKpkFaTSuQpNx9br/v4EUa5t7Hf42r7RdavC1/FCE6Z7RD0Go8Wk0SkMUXSDlWGx2U64fouxH9wmSeAyIKrbsgAWxkmM2/epQmFhT0KUYXrC47t6GkoIDiKg82GMZhJzLhvw7JMmiJMT0GGurz65Mh92ZDVE0Bow7oGiJLTHoe84PMOWBS7HutIHE3Yoy1Vk8Q9bHBvJMIZwEl79R%2BaMNMne2u4gh2uw/CEo4VLVPIU037aYM9wXpR5%2ByMZu7EBHc%2BEtb1Lj5uw6FGuMUkjk0H4DrTufL6Mg8l%2B/TlWJc5eOcgxnM/tO/oL%2BkKiq8BIeNYLaba%2Bl2tD8X/hMASvtg2SZ8Vwc5zURIb/U%2BQrcGXz56BfUIgdH5xOHITana161bwFK/LbwU2zZjQXl%2BGgFwz5V71Fpj9%2BiLX7MFSkz7mdRWxPxcoybF1G2LvnZx402Xz24HPR%2BMJz45WkY9nMFzcWX9%2BJt5O/LfX1vOZXqynGY64ZFepe4ISHrn/LD5unn5GaTUwsBH8wogX5QK4k5ZOy3SCxTArBzlT33kcm4iznnVbaTINvWLhxKfeX55mFe0kF6Jf9DPUeDQhKtF/2KtfOKqrDyb/M8KxfXytEqUahd5/4syoruBhwhauFdGcOFrxL4vZfFs4cyLtLyr71Yi7IZkakCM3xxj7tfXnLiRZKLVhZ7zQ9zS32ha0x/3FWDD3dTAwWTfBvujTbjWeVJNGz2Ofw53Xc7UBFahUf8pps5C9%2BNF%2BXkA3ygNpujv2grK6qGn4RybqjeECjWest5GhFCKVchrN7zaI9w9GDM1WG4Wc3/phLulLBIgGS%2B9kI4YzXhsy6Ob4z2Rtq9CrWSjQlGs1Adk4IhpdC9uTZIFPi1557C2XdcKhkditZ4wuKepxgY6sgHKu7YfZbMJCsk7D3FbRvGmrACLiKzmFWhw4u9I4pdEbEKuRPD2ZnsMxip3q%2B6q3sWIqVS6j3OjoMwj1YYiiSrsBmj/pte%2BBJgdf3Ub55FR8Q%2BHUg2kQIHa59hVOBpitK8bYi2S%2BjCFNoMlBbqIiY1tqL1t3RaUUf91lSwPCLlJHB5Fd9F1xFEMkcfc1u64oI4USf9lw1H/RQCdtskExEH6NScokzn9sQ%2B2priT2UEBvwp5&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20250917T065229Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAUPUUPRWEVHPXC34Z/20250917/us-east-1/s3/aws4_request&X-Amz-Signature=cbede58ccd1b86fd338752aaa4a518bc6719e1a8e555878b83708df427d88b4c&abstractId=4256486)
[BITTERLY, T. Bradford](https://bm.hkust.edu.hk/faculty/bitterly-t-bradford)
SCHWEITZER, Maurice E.
[Deflecting Difficult Questions in Interviews](https://bm.hkust.edu.hk/bizinsight/2022/07/deflecting-difficult-questions-interviews-0)
[Communication Style](https://bm.hkust.edu.hk/bizinsight/tag/communication-style)
[Negotiation Strategies](https://bm.hkust.edu.hk/bizinsight/tag/negotiation-strategies)
[Interpersonal Relationship](https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship)
Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewer, and—most importantly—hired at the highest possible salary. However, unwelcome questions can expose information that compromises
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/07/deflecting-difficult-questions-interviews-0)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=D01003C4365C4349&embed=Y)
[Read Full Paper](https://hbr.org/2019/11/how-to-deflect-difficult-questions-in-an-interview-or-negotiation)
[BITTERLY, T. Bradford](https://bm.hkust.edu.hk/faculty/bitterly-t-bradford)
SCHWEITZER, Maurice E.
[Deflecting Difficult Questions in Interviews](https://bm.hkust.edu.hk/bizinsight/2022/07/deflecting-difficult-questions-interviews)
[Communication Style](https://bm.hkust.edu.hk/bizinsight/tag/communication-style)
[Negotiation Strategies](https://bm.hkust.edu.hk/bizinsight/tag/negotiation-strategies)
[Interpersonal Relationship](https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship)
Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewer, and—most importantly—hired at the highest possible salary. However, unwelcome questions can expose information that compromises
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/07/deflecting-difficult-questions-interviews)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://hbr.org/2019/11/how-to-deflect-difficult-questions-in-an-interview-or-negotiation)
[BITTERLY, T. Bradford](https://bm.hkust.edu.hk/faculty/bitterly-t-bradford)
BROOKS, Alison Wood
[Having a Laugh in the Workplace](https://bm.hkust.edu.hk/bizinsight/2022/06/having-laugh-workplace)
[Communication Style](https://bm.hkust.edu.hk/bizinsight/tag/communication-style)
[Interpersonal Relationship](https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship)
[Leadership](https://bm.hkust.edu.hk/bizinsight/tag/leadership)
[Employee Behavior](https://bm.hkust.edu.hk/bizinsight/tag/employee-behavior)
Having a good sense of humour can be beneficial in many scenarios, whether in your personal life or at work. However, when defining a strong leader, most people would not consider humour as being a crucial attribute.
An article by Brad Bitterly and Alison Wood Brooks aimed to dig deeper into this topic, understanding that humour, when used responsibly, can
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/06/having-laugh-workplace)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://hbr.org/2020/07/sarcasm-self-deprecation-and-inside-jokes-a-users-guide-to-humor-at-work)
[BITTERLY, T. Bradford](https://bm.hkust.edu.hk/faculty/bitterly-t-bradford)
SCHWEITZER, Maurice E.
[When Admitting Flaws, Be Funny](https://bm.hkust.edu.hk/bizinsight/2022/04/when-admitting-flaws-be-funny)
[Interpersonal Relationship](https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship)
[Communication Style](https://bm.hkust.edu.hk/bizinsight/tag/communication-style)
[Impression Management](https://bm.hkust.edu.hk/bizinsight/tag/impression-management)
“What is your greatest weakness?” Routinely, professional and personal situations require us to disclose negative information about ourselves, but in doing so, we run the risk of damaging how others view us. In a series of five unique studies, HKUST’s Professor Bradford Bitterly and his colleague examined whether humor can make us seem more likable and
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/04/when-admitting-flaws-be-funny)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://www.sciencedirect.com/science/article/pii/S0749597817306325)