Fundraising
Source: https://bm.hkust.edu.hk/bizinsight/tag/fundraising Parent: https://bm.hkust.edu.hk/bizinsight/leadership-and-behavioral-decision-making
SU, Lei
LI, Yiwei
CHEN, Fangyuan
The Difference Between ‘Wants’ and ‘Needs’ in Fundraising Appeals
Is a “want” superior to a “need” when requesting financial help? Shedding light on this topic, HKUST’s Jaideep Sengupta and colleagues offer insights into the persuasive power of language in crowdfunding appeals. Their study has important practical implications for fundraisers, marketers, and policymakers alike. Although the terms “want” and “need” are both ... Read More
[ BizBites ]
SU, Lei
LI, Yiwei
CHEN, Fangyuan
The Difference Between ‘Wants’ and ‘Needs’ in Fundraising Appeals
Is a “want” superior to a “need” when requesting financial help? Shedding light on this topic, HKUST’s Jaideep Sengupta and colleagues offer insights into the persuasive power of language in crowdfunding appeals. Their study has important practical implications for fundraisers, marketers, and policymakers alike. Although the terms “want” and “need” are both ... Read More
[ BizStudies ] [ Leadership and Behavioral Decision-making ]
We study how mobile-based economic incentives and environments influence charitable giving behavior. In contrast to traditional fund-raising, we consider the use of mobile devices to generate giving in small denominations, which we term micro-giving. Collaborating with a US-based mobile app provider, we incorporate functionality that allows users to ... Read More
[ BizTalks ]
Role of Social Relationships in VC Syndication and Fundraising
In this presentation, Prof Pavel Zhelyazkov will provide an overview of his research on how social networks shape venture capital (VC) firms’ syndication activities as well as access to deals and capital. In particular, he will examine how a VC firms’ behavior within syndicates shapes its access to subsequent investment opportunities; and how indirect social ... Read More
[ BizTalks ]