# Fundraising
**Source**: https://bm.hkust.edu.hk/bizinsight/tag/fundraising
**Parent**: https://bm.hkust.edu.hk/bizinsight/leadership-and-behavioral-decision-making
SU, Lei
[SENGUPTA, Jaideep](https://bm.hkust.edu.hk/faculty/sengupta-jaideep)
LI, Yiwei
CHEN, Fangyuan
[The Difference Between ‘Wants’ and ‘Needs’ in Fundraising Appeals](https://bm.hkust.edu.hk/bizinsight/2025/05/difference-between-wants-and-needs-fundraising-appeals)
[Fundraising](https://bm.hkust.edu.hk/bizinsight/tag/fundraising)
[Resource Dependence](https://bm.hkust.edu.hk/bizinsight/tag/resource-dependence)
[Marketing](https://bm.hkust.edu.hk/bizinsight/tag/marketing)
Is a “want” superior to a “need” when requesting financial help? Shedding light on this topic, HKUST’s Jaideep Sengupta and colleagues offer insights into the persuasive power of language in crowdfunding appeals. Their study has important practical implications for fundraisers, marketers, and policymakers alike. Although the terms “want” and “need” are both
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/05/difference-between-wants-and-needs-fundraising-appeals)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/watch?video=BC127CDDF41FA6D8&embed=Y)
[Read Full Paper](https://academic.oup.com/jcr/article/50/5/923/7160149)
SU, Lei
[SENGUPTA, Jaideep](https://bm.hkust.edu.hk/faculty/sengupta-jaideep)
LI, Yiwei
CHEN, Fangyuan
[The Difference Between ‘Wants’ and ‘Needs’ in Fundraising Appeals](https://bm.hkust.edu.hk/bizinsight/2025/02/difference-between-wants-and-needs-fundraising-appeals)
[Fundraising](https://bm.hkust.edu.hk/bizinsight/tag/fundraising)
[Resource Dependence](https://bm.hkust.edu.hk/bizinsight/tag/resource-dependence)
[Marketing](https://bm.hkust.edu.hk/bizinsight/tag/marketing)
Is a “want” superior to a “need” when requesting financial help? Shedding light on this topic, HKUST’s Jaideep Sengupta and colleagues offer insights into the persuasive power of language in crowdfunding appeals. Their study has important practical implications for fundraisers, marketers, and policymakers alike. Although the terms “want” and “need” are both
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/02/difference-between-wants-and-needs-fundraising-appeals)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Leadership and Behavioral Decision-making](https://bm.hkust.edu.hk/bizinsight/leadership-and-behavioral-decision-making "Leadership and Behavioral Decision-making") ]
[Read Full Paper](https://academic.oup.com/jcr/article/50/5/923/7160149)
[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)
[Nudging Private Ryan](https://bm.hkust.edu.hk/bizinsight/2022/10/nudging-private-ryan)
[BizTalks](https://bm.hkust.edu.hk/bizinsight/tag/biztalks)
[Digital Innovation](https://bm.hkust.edu.hk/bizinsight/tag/digital-innovation)
[Fundraising](https://bm.hkust.edu.hk/bizinsight/tag/fundraising)
[Nudge](https://bm.hkust.edu.hk/bizinsight/tag/nudge)
[Crowdsourcing](https://bm.hkust.edu.hk/bizinsight/tag/crowdsourcing)
We study how mobile-based economic incentives and environments influence charitable giving behavior. In contrast to traditional fund-raising, we consider the use of mobile devices to generate giving in small denominations, which we term micro-giving. Collaborating with a US-based mobile app provider, we incorporate functionality that allows users to
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/10/nudging-private-ryan)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=D8CDB6F053490836&embed=Y)
[ZHELYAZKOV, Pavel](https://bm.hkust.edu.hk/faculty/zhelyazkov-pavel)
[Role of Social Relationships in VC Syndication and Fundraising](https://bm.hkust.edu.hk/bizinsight/2020/04/role-social-relationships-vc-syndication-and-fundraising)
[Lunch Webinar](https://bm.hkust.edu.hk/bizinsight/tag/lunch-webinar)
[Social Network](https://bm.hkust.edu.hk/bizinsight/tag/social-network)
[Venture Capital](https://bm.hkust.edu.hk/bizinsight/tag/venture-capital)
[Fundraising](https://bm.hkust.edu.hk/bizinsight/tag/fundraising)
[Interpersonal Relationship](https://bm.hkust.edu.hk/bizinsight/tag/interpersonal-relationship)
In this presentation, Prof Pavel Zhelyazkov will provide an overview of his research on how social networks shape venture capital (VC) firms’ syndication activities as well as access to deals and capital. In particular, he will examine how a VC firms’ behavior within syndicates shapes its access to subsequent investment opportunities; and how indirect social
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2020/04/role-social-relationships-vc-syndication-and-fundraising)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=8A02198B15F2D747&embed=Y)