Customer Behavior
Source: https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior Parent: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
Does Locker Alliance Network Improve Last Mile Delivery Efficiency?
The Locker Alliance Network (LAN), a cutting-edge initiative under Singapore’s Smart Nation vision, aims to revolutionize parcel pickup processes. This government-led project seeks to enhance the last-mile delivery efficiency for Logistic Service Providers (LSPs), thereby reducing their operational footprint. However, it remains unclear how different locker ... Read More
[ BizTalks ]
FAN, Linying
In daily life, consumers often shop in busy malls, commute during rush hours, and dine in crowded restaurants. As a pervasive aspect of urban life, crowded environments influence consumer behaviors, including calorie intake, purchase intentions toward products displayed in more crowded spaces, and a preference for safety-related products. However, less ... Read More
[ BizTalks ]
WU, Chenguang (Allen)
CHEN, Jin
Managing Customer Search through Product Bundling
Customers often search for information on products before making their purchase decisions. With the emergence of online review platforms, this has become quicker and easier than ever, such that companies must manage customer search to attract and retain customers. How might the common marketing strategy of bundling—where multiple goods or services are sold ... Read More
[ BizBites ]
WU, Chenguang (Allen)
CHEN, Jin
Managing Customer Search through Product Bundling
Customers often search for information on products before making their purchase decisions. With the emergence of online review platforms, this has become quicker and easier than ever, such that companies must manage customer search to attract and retain customers. How might the common marketing strategy of bundling—where multiple goods or services are sold ... Read More
[ BizStudies ]
CONG, Ziwei
What Are You Looking At? How Others Influence our Choices Online
Online platforms attract hundreds of millions of users, who post regularly on many topics. However, the algorithms used to direct them to content have faced criticism. HKUST’s Jia Liu and a colleague examine the phenomenon of “popularity bias” in recommender systems, taking advantage of a quasi-experiment conducted by China’s biggest online knowledge-sharing ... Read More
[ BizStudies ] [ Digital Platform: Design and Strategy ]
CAO, Zike
CHU, Junhong
Discounts or Customer Referrals? Choosing the Right Strategy for Success in E-Commerce
In today’s fast-changing e-commerce landscape, businesses are increasingly relying on two novel strategies for winning customers: referral marketing and product discounting. However, this promising pairing may have a sting in the tail, according to HKUST’s Hong Xu and Kai-Lung Hui and colleagues. Although individually effective, these two marketing tools may ... Read More
[ BizStudies ]
CAO, Zike
CHU, Junhong
Discounts or Customer Referrals? Choosing the Right Strategy for Success in E-Commerce
In today’s fast-changing e-commerce landscape, businesses are increasingly relying on two novel strategies for winning customers: referral marketing and product discounting. However, this promising pairing may have a sting in the tail, according to HKUST’s Hong Xu and Kai-Lung Hui and colleagues. Although individually effective, these two marketing tools may ... Read More
[ BizBites ]
XIAO, Shihong
TANG, Christopher
Customer Clusters and Online Reviews
With a wealth of products and services at our fingertips in the modern marketplace, online reviews have become an invaluable source of information for consumers. This is especially true for “experience goods” such as a haircut or a hotel stay, whose true quality cannot be determined before purchase. Many retailers post user-generated product reviews online ... Read More
[ BizStudies ]
HE, Qiao-Chu
RIGHTER, Rhonda
Incorrect Biases Shape Queue-Joining Decisions
When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose to dine elsewhere? Whilst this may seem like a snap judgment, there is more to the decision-making process than meets the eye. In fascinating work, HKUST’s Ying-Ju Chen and colleagues looked at how patience, service quality information, and ... Read More
[ BizStudies ]
ANSARI, Asim
Customer Purchase Dynamics and Competing Loyalty Programs
To defeat others in the battle for market share, firms routinely launch different loyalty programs, deeply influencing customer purchasing decisions. The widespread availability of such programs imply competing firms face the challenge of disentangling the interactive impact to make informed pricing and promotional decisions, especially in competitive ... Read More
[ BizStudies ]