# Customer Behavior
**Source**: https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior
**Parent**: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
[LYU, Guodong](https://bm.hkust.edu.hk/faculty/lyu-guodong)
[Does Locker Alliance Network Improve Last Mile Delivery Efficiency?](https://bm.hkust.edu.hk/bizinsight/2025/03/does-locker-alliance-network-improve-last-mile-delivery-efficiency)
[Sustainability](https://bm.hkust.edu.hk/bizinsight/tag/sustainability)
[Data Analytics](https://bm.hkust.edu.hk/bizinsight/tag/data-analytics)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Productivity](https://bm.hkust.edu.hk/bizinsight/tag/productivity)
The Locker Alliance Network (LAN), a cutting-edge initiative under Singapore’s Smart Nation vision, aims to revolutionize parcel pickup processes. This government-led project seeks to enhance the last-mile delivery efficiency for Logistic Service Providers (LSPs), thereby reducing their operational footprint. However, it remains unclear how different locker
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2025/03/does-locker-alliance-network-improve-last-mile-delivery-efficiency)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=4496BE7B90C9ED90&embed=Y)
[Read Full Paper](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4273960)
FAN, Linying
[Stick to My Guns: Both Positive and Negative Effects of Sale Promotions Attenuate in a Crowded Environment](https://bm.hkust.edu.hk/bizinsight/2024/12/stick-my-guns-both-positive-and-negative-effects-sale-promotions-attenuate)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
In daily life, consumers often shop in busy malls, commute during rush hours, and dine in crowded restaurants. As a pervasive aspect of urban life, crowded environments influence consumer behaviors, including calorie intake, purchase intentions toward products displayed in more crowded spaces, and a preference for safety-related products. However, less
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/12/stick-my-guns-both-positive-and-negative-effects-sale-promotions-attenuate)
[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]
[Watch Video](https://video.ust.hk/watch?video=5E6168489D84576B&embed=Y)
[Read Full Paper](https://link.springer.com/article/10.1007/s11747-023-00966-y)
WU, Chenguang (Allen)
CHEN, Jin
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
[Managing Customer Search through Product Bundling](https://bm.hkust.edu.hk/bizinsight/2024/10/managing-customer-search-through-product-bundling)
[Product and Production](https://bm.hkust.edu.hk/bizinsight/tag/product-and-production)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Customers often search for information on products before making their purchase decisions. With the emergence of online review platforms, this has become quicker and easier than ever, such that companies must manage customer search to attract and retain customers. How might the common marketing strategy of bundling—where multiple goods or services are sold
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2024/10/managing-customer-search-through-product-bundling)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/watch?video=F754E6748B005DF5&embed=Y)
[Read Full Paper](https://bm.hkust.edu.hk/bizinsight/2024/04/managing-customer-search-through-product-bundling)
WU, Chenguang (Allen)
CHEN, Jin
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
[Managing Customer Search through Product Bundling](https://bm.hkust.edu.hk/bizinsight/2024/04/managing-customer-search-through-product-bundling)
[Product and Production](https://bm.hkust.edu.hk/bizinsight/tag/product-and-production)
[Pricing](https://bm.hkust.edu.hk/bizinsight/tag/pricing)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
Customers often search for information on products before making their purchase decisions. With the emergence of online review platforms, this has become quicker and easier than ever, such that companies must manage customer search to attract and retain customers. How might the common marketing strategy of bundling—where multiple goods or services are sold
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2024/04/managing-customer-search-through-product-bundling)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/msom.2022.1082)
[LIU, Jia](https://bm.hkust.edu.hk/faculty/liu-jia)
CONG, Ziwei
[What Are You Looking At? How Others Influence our Choices Online](https://bm.hkust.edu.hk/bizinsight/2024/04/what-are-you-looking-how-others-influence-our-choices-online)
[Algorithm](https://bm.hkust.edu.hk/bizinsight/tag/algorithm)
[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)
[Marketing Strategy](https://bm.hkust.edu.hk/bizinsight/tag/marketing-strategy)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
Online platforms attract hundreds of millions of users, who post regularly on many topics. However, the algorithms used to direct them to content have faced criticism. HKUST’s Jia Liu and a colleague examine the phenomenon of “popularity bias” in recommender systems, taking advantage of a quasi-experiment conducted by China’s biggest online knowledge-sharing
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[Read More](https://bm.hkust.edu.hk/bizinsight/2024/04/what-are-you-looking-how-others-influence-our-choices-online)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Digital Platform: Design and Strategy](https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy "Digital Platform: Design and Strategy") ]
[Read Full Paper](https://journals.sagepub.com/doi/full/10.1177/00222437221134237)
CAO, Zike
CHU, Junhong
[HUI, Kai Lung](https://bm.hkust.edu.hk/faculty/hui-kai-lung)
[XU, Hong](https://bm.hkust.edu.hk/faculty/xu-hong)
[Discounts or Customer Referrals? Choosing the Right Strategy for Success in E-Commerce](https://bm.hkust.edu.hk/bizinsight/2023/03/discounts-or-customer-referrals-choosing-right-strategy-success-e-commerce)
[Discounting](https://bm.hkust.edu.hk/bizinsight/tag/discounting)
[Marketing](https://bm.hkust.edu.hk/bizinsight/tag/marketing)
[Product and Production](https://bm.hkust.edu.hk/bizinsight/tag/product-and-production)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
In today’s fast-changing e-commerce landscape, businesses are increasingly relying on two novel strategies for winning customers: referral marketing and product discounting. However, this promising pairing may have a sting in the tail, according to HKUST’s Hong Xu and Kai-Lung Hui and colleagues. Although individually effective, these two marketing tools may
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/03/discounts-or-customer-referrals-choosing-right-strategy-success-e-commerce)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://www.tandfonline.com/doi/full/10.1080/07421222.2021.1962597)
CAO, Zike
CHU, Junhong
[HUI, Kai Lung](https://bm.hkust.edu.hk/faculty/hui-kai-lung)
[XU, Hong](https://bm.hkust.edu.hk/faculty/xu-hong)
[Discounts or Customer Referrals? Choosing the Right Strategy for Success in E-Commerce](https://bm.hkust.edu.hk/bizinsight/2023/03/discounts-or-customer-referrals-choosing-right-strategy-success-e-commerce-0)
[Discounting](https://bm.hkust.edu.hk/bizinsight/tag/discounting)
[Marketing](https://bm.hkust.edu.hk/bizinsight/tag/marketing)
[Product and Production](https://bm.hkust.edu.hk/bizinsight/tag/product-and-production)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
In today’s fast-changing e-commerce landscape, businesses are increasingly relying on two novel strategies for winning customers: referral marketing and product discounting. However, this promising pairing may have a sting in the tail, according to HKUST’s Hong Xu and Kai-Lung Hui and colleagues. Although individually effective, these two marketing tools may
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2023/03/discounts-or-customer-referrals-choosing-right-strategy-success-e-commerce-0)
[ [BizBites](https://bm.hkust.edu.hk/bizinsight/bizbites "BizBites") ]
[Watch Video](https://video.ust.hk/Watch.aspx?Video=7A520A4F7A9E6DB6&embed=Y)
[Read Full Paper](https://www.tandfonline.com/doi/full/10.1080/07421222.2021.1962597)
XIAO, Shihong
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
TANG, Christopher
[Customer Clusters and Online Reviews](https://bm.hkust.edu.hk/bizinsight/2022/07/customer-clusters-and-online-reviews)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Information Disclosure](https://bm.hkust.edu.hk/bizinsight/tag/information-disclosure)
[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)
[Online Marketing](https://bm.hkust.edu.hk/bizinsight/tag/online-marketing)
With a wealth of products and services at our fingertips in the modern marketplace, online reviews have become an invaluable source of information for consumers. This is especially true for “experience goods” such as a haircut or a hotel stay, whose true quality cannot be determined before purchase. Many retailers post user-generated product reviews online
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/07/customer-clusters-and-online-reviews)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2021.4138)
HE, Qiao-Chu
[CHEN, Ying-Ju](https://bm.hkust.edu.hk/faculty/chen-ying-ju)
RIGHTER, Rhonda
[Incorrect Biases Shape Queue-Joining Decisions](https://bm.hkust.edu.hk/bizinsight/2022/05/incorrect-biases-shape-queue-joining-decisions)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Operations Management](https://bm.hkust.edu.hk/bizinsight/tag/operations-management)
[Service Operation Systems](https://bm.hkust.edu.hk/bizinsight/tag/service-operation-systems)
When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose to dine elsewhere? Whilst this may seem like a snap judgment, there is more to the decision-making process than meets the eye. In fascinating work, HKUST’s Ying-Ju Chen and colleagues looked at how patience, service quality information, and
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/05/incorrect-biases-shape-queue-joining-decisions)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://onlinelibrary.wiley.com/doi/full/10.1111/poms.13093)
[LIU, Jia](https://bm.hkust.edu.hk/faculty/liu-jia)
ANSARI, Asim
[Customer Purchase Dynamics and Competing Loyalty Programs](https://bm.hkust.edu.hk/bizinsight/2022/01/customer-purchase-dynamics-and-competing-loyalty-programs)
[Competition](https://bm.hkust.edu.hk/bizinsight/tag/competition)
[Customer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/customer-behavior)
[Decision Making](https://bm.hkust.edu.hk/bizinsight/tag/decision-making)
[Loyalty Programs](https://bm.hkust.edu.hk/bizinsight/tag/loyalty-programs)
[Programming](https://bm.hkust.edu.hk/bizinsight/tag/programming)
To defeat others in the battle for market share, firms routinely launch different loyalty programs, deeply influencing customer purchasing decisions. The widespread availability of such programs imply competing firms face the challenge of disentangling the interactive impact to make informed pricing and promotional decisions, especially in competitive
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[Read More](https://bm.hkust.edu.hk/bizinsight/2022/01/customer-purchase-dynamics-and-competing-loyalty-programs)
[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[Read Full Paper](https://journals.sagepub.com/doi/pdf/10.1177/0022243720911894)
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