LEE, Dongwon
Source: https://bm.hkust.edu.hk/faculty/lee-dongwon Parent: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy
LEE, Dongwon
Associate Professor
Department of Information Systems, Business Statistics & Operations Management
Recent Activities
GOPAL, Anandasivam
LEE, Dokyun
Nudging Private Ryan: Mobile Microgiving under Economic Incentives and Audience Effects
Technology-augmented choice-making impacts many facets of business. The use of economic incentives under the ubiquitous mobile ecosystem for prosocial behavior has been shown to be particularly effective. We build on the previous work on this topic and study how mobile-based economic incentives and environments influence charitable giving behavior. In ... Read More
[ Leadership and Behavioral Decision-making ]
LIM, Hyungsoo
JUNG, Jaehwuen
KIM, Chul
Finding the Perfect Match Online
The Internet has revolutionized not only how we search for information but also how we communicate and interact with others. Central to the ever-expanding digital infrastructure for human connection are online matching platforms. Also known as two-sided markets, these platforms connect users with mutual interests in a range of markets, from ride-sharing (e.g ... Read More
[ BizStudies ]
We study how mobile-based economic incentives and environments influence charitable giving behavior. In contrast to traditional fund-raising, we consider the use of mobile devices to generate giving in small denominations, which we term micro-giving. Collaborating with a US-based mobile app provider, we incorporate functionality that allows users to ... Read More
[ BizTalks ]
NG, Ka Chung
TANG, JIe
Social media platforms are investing millions in fighting “fake news,” but little is known about how effective their strategies are, say HKUST’s LEE Dong Won and colleagues. Offering much-needed guidance in today’s era of disinformation, the authors shed new light on the propagation of false and misleading news, identifying how it spreads and, critically ... Read More
[ BizStudies ] [ Digital Platform: Design and Strategy ]
SALDANHA, Terence J. V.
MITHAS, Sunil
Leveraging IT Investment for Firm Performance
Information technology (IT) business-alignment is a key component of managing data and information within the context of business operations. However, achieving this can be quite difficult for many businesses due to being time-consuming and costly. As this alignment process is dynamic in nature, one approach can be to align IT with a business during the ... Read More
[ BizStudies ]
GOPAL, Anandasivam
PARK, Sung-Hyuk
The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspect of our personal lives — including shopping. We already know that purchase behavior differs between mobile- and PC-based shopping, but the exciting potential to optimise recommendation systems for mobile channels has been largely untapped—until now ... Read More
[ BizStudies ]