# LEE, Dongwon

**Source**: https://bm.hkust.edu.hk/faculty/lee-dongwon
**Parent**: https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy

LEE, Dongwon

Associate Professor

Department of Information Systems, Business Statistics & Operations Management

[View Profile](https://isom.hkust.edu.hk/faculty-and-staff/directory/dongwon)

### Recent Activities

[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)

GOPAL, Anandasivam

LEE, Dokyun

[SHIN, Dongwook](https://bm.hkust.edu.hk/faculty/shin-dongwook)

[Nudging Private Ryan: Mobile Microgiving under Economic Incentives and Audience Effects](https://bm.hkust.edu.hk/bizinsight/2026/01/nudging-private-ryan-mobile-microgiving-under-economic-incentives-and-audience)

Technology-augmented choice-making impacts many facets of business. The use of economic incentives under the ubiquitous mobile ecosystem for prosocial behavior has been shown to be particularly effective. We build on the previous work on this topic and study how mobile-based economic incentives and environments influence charitable giving behavior. In
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2026/01/nudging-private-ryan-mobile-microgiving-under-economic-incentives-and-audience)

[ [Leadership and Behavioral Decision-making](https://bm.hkust.edu.hk/bizinsight/leadership-and-behavioral-decision-making "Leadership and Behavioral Decision-making") ]

[Read Full Paper](https://misq.umn.edu/misq/article-abstract/47/3/1101/2260/Nudging-Private-Ryan-Mobile-Microgiving-under?redirectedFrom=fulltext)

[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)

LIM, Hyungsoo

JUNG, Jaehwuen

KIM, Chul

[Finding the Perfect Match Online](https://bm.hkust.edu.hk/bizinsight/2022/11/finding-perfect-match-online)

[Online Marketing](https://bm.hkust.edu.hk/bizinsight/tag/online-marketing)

[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)

[Field Experiments](https://bm.hkust.edu.hk/bizinsight/tag/field-experiments)

[Consumer Behavior](https://bm.hkust.edu.hk/bizinsight/tag/consumer-behavior)

The Internet has revolutionized not only how we search for information but also how we communicate and interact with others. Central to the ever-expanding digital infrastructure for human connection are online matching platforms. Also known as two-sided markets, these platforms connect users with mutual interests in a range of markets, from ride-sharing (e.g
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/11/finding-perfect-match-online)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]

[Read Full Paper](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3517018)

[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)

[Nudging Private Ryan](https://bm.hkust.edu.hk/bizinsight/2022/10/nudging-private-ryan)

[BizTalks](https://bm.hkust.edu.hk/bizinsight/tag/biztalks)

[Digital Innovation](https://bm.hkust.edu.hk/bizinsight/tag/digital-innovation)

[Fundraising](https://bm.hkust.edu.hk/bizinsight/tag/fundraising)

[Nudge](https://bm.hkust.edu.hk/bizinsight/tag/nudge)

[Crowdsourcing](https://bm.hkust.edu.hk/bizinsight/tag/crowdsourcing)

We study how mobile-based economic incentives and environments influence charitable giving behavior. In contrast to traditional fund-raising, we consider the use of mobile devices to generate giving in small denominations, which we term micro-giving. Collaborating with a US-based mobile app provider, we incorporate functionality that allows users to
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/10/nudging-private-ryan)

[ [BizTalks](https://bm.hkust.edu.hk/bizinsight/biztalks "BizTalks") ]

[Watch Video](https://video.ust.hk/Watch.aspx?Video=D8CDB6F053490836&embed=Y)

NG, Ka Chung

TANG, JIe

[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)

[Fighting Fake News](https://bm.hkust.edu.hk/bizinsight/2022/08/fighting-fake-news)

[Online Information](https://bm.hkust.edu.hk/bizinsight/tag/online-information)

[Policy Implication](https://bm.hkust.edu.hk/bizinsight/tag/policy-implication)

[Social Media](https://bm.hkust.edu.hk/bizinsight/tag/social-media)

Social media platforms are investing millions in fighting “fake news,” but little is known about how effective their strategies are, say HKUST’s LEE Dong Won and colleagues. Offering much-needed guidance in today’s era of disinformation, the authors shed new light on the propagation of false and misleading news, identifying how it spreads and, critically
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/08/fighting-fake-news)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]
[ [Digital Platform: Design and Strategy](https://bm.hkust.edu.hk/bizinsight/digital-platform-design-and-strategy "Digital Platform: Design and Strategy") ]

[Read Full Paper](https://www.tandfonline.com/doi/epub/10.1080/07421222.2021.1990612?needAccess=true)

SALDANHA, Terence J. V.

[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)

MITHAS, Sunil

[Leveraging IT Investment for Firm Performance](https://bm.hkust.edu.hk/bizinsight/2022/04/leveraging-it-investment-firm-performance)

[Information Technology](https://bm.hkust.edu.hk/bizinsight/tag/information-technology)

[Business Alignment](https://bm.hkust.edu.hk/bizinsight/tag/business-alignment)

[Investment Decision](https://bm.hkust.edu.hk/bizinsight/tag/investment-decision)

[Firm Performance](https://bm.hkust.edu.hk/bizinsight/tag/firm-performance)

Information technology (IT) business-alignment is a key component of managing data and information within the context of business operations. However, achieving this can be quite difficult for many businesses due to being time-consuming and costly. As this alignment process is dynamic in nature, one approach can be to align IT with a business during the
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2022/04/leveraging-it-investment-firm-performance)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]

[Read Full Paper](https://pubsonline.informs.org/doi/epdf/10.1287/isre.2020.0944)

[LEE, Dongwon](https://bm.hkust.edu.hk/faculty/lee-dongwon)

GOPAL, Anandasivam

PARK, Sung-Hyuk

[The Perfect Match: Personalised Shopping Recommendations for Mobile Devices](https://bm.hkust.edu.hk/bizinsight/2021/10/perfect-match-personalised-shopping-recommendations-mobile-devices)

[Purchase Decision](https://bm.hkust.edu.hk/bizinsight/tag/purchase-decision)

[Recommendation Systems](https://bm.hkust.edu.hk/bizinsight/tag/recommendation-systems)

[E-commerce](https://bm.hkust.edu.hk/bizinsight/tag/e-commerce)

[Data Analytics](https://bm.hkust.edu.hk/bizinsight/tag/data-analytics)

[Algorithm](https://bm.hkust.edu.hk/bizinsight/tag/algorithm)

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspect of our personal lives — including shopping. We already know that purchase behavior differs between mobile- and PC-based shopping, but the exciting potential to optimise recommendation systems for mobile channels has been largely untapped—until now
...
[Read More](https://bm.hkust.edu.hk/bizinsight/2021/10/perfect-match-personalised-shopping-recommendations-mobile-devices)

[ [BizStudies](https://bm.hkust.edu.hk/bizinsight/bizstudies "BizStudies") ]

[Read Full Paper](https://pubsonline.informs.org/doi/pdf/10.1287/isre.2020.0922)