Books
Source: https://cambridgeservicealliance.eng.cam.ac.uk/resources/books Parent: https://cambridgeservicealliance.eng.cam.ac.uk/
Required
Published Books
[Data-Driven Customer Experience Transformation
Author: Mohamed Zaki\ Publisher: Kogan Page\ Date: 2025](/resources/books/data-driven-customer-experience-transformation)
[Handbook of Service Experience
Author: Various\ Publisher: Edward Elgar Publishing\ Date: February 2025](/handbook-service-experience)