Data and Analytics for Services

Source: https://cambridgeservicealliance.eng.cam.ac.uk/Research/DataandAnalyticsforServices Parent: https://cambridgeservicealliance.eng.cam.ac.uk/

The emerging research field of 'Big Data analytics' explores the means to benefit from Big Data, and offers great potential for cross-fertilisation between service science and information systems research. There is little rigorous research addressing the specific challenges, as well as the opportunities, related to big data analytics from a service perspective. Our research uses an interdisciplinary approach of Big Data technology to address a range of real organisations problems to make better business decisions within complex service network.

This research has three main themes within it:

• Moments of Truth in Services: AI-Neuro-marketing Perspective\
• Service Consumer's Experience Analytics\
• Customer Experience Management Using Data Analytics\
• Cognitive Computing to Enhance Services