# Data and Analytics for Services

**Source**: https://cambridgeservicealliance.eng.cam.ac.uk/Research/DataandAnalyticsforServices
**Parent**: https://cambridgeservicealliance.eng.cam.ac.uk/

The emerging research field of 'Big Data analytics' explores the means to benefit from Big Data, and offers great potential for cross-fertilisation between service science and information systems research. There is little rigorous research addressing the specific challenges, as well as the opportunities, related to big data analytics from a service perspective. Our research uses an interdisciplinary approach of Big Data technology to address a range of real organisations problems to make better business decisions within complex service network.

This research has three main themes within it:

- [Moments of Truth in Services: AI-Neuro-marketing Perspective](https://cambridgeservicealliance.eng.cam.ac.uk/2018)\
- [Service Consumer's Experience Analytics](https://cambridgeservicealliance.eng.cam.ac.uk/node/137)\
- [Customer Experience Management Using Data Analytics](https://cambridgeservicealliance.eng.cam.ac.uk/dataanalytics)\
- [Cognitive Computing to Enhance Services](https://cambridgeservicealliance.eng.cam.ac.uk/CognitiveComputing)