# Cambridge Service Alliance

**Source**: https://cambridgeservicealliance.eng.cam.ac.uk/
**Parent**: https://advanceonline.cam.ac.uk/courses/data-driven-design-for-customer-experience-cx?coe_epec=1&utm_source=epec&utm_medium=web_referral&utm_campaign=CAO_CEX_TOF_epec_courses_LIST_B2C

At the forefront of service transformation in the digital era

A unique global alliance between the University of Cambridge and some of the world’s leading businesses.

## Welcome to the CSA

Meet the Team...

[Research Collaborators](/people/collaborators)

## CSA Research

Research Themes

## News

[2 Mar 2026

Masterclass: Agentic AI in Service Experience](/news/masterclass-agentic-ai-service-experience)
[19 Feb 2026

New Publication - AI-Agents in Customer Experience for Vulnerable Consumers](/news/new-publication-ai-agents-customer-experience-vulnerable-consumers)
[9 Feb 2026

New Publication - AI Agents in Service Experience](/news/new-publication-ai-agents-service-experience)
[2 Feb 2026

AI-Powered Leadership: Unlocking Business Value with AI Strategy Programme](/news/ai-powered-leadership-unlocking-business-value-ai-strategy-programme)
[2 Feb 2026

NEW PUBLICATION - Feb 2026](/news/new-publication-feb-2026)
[18 Dec 2025

Festive Message 2025](/news/festive-message-2025)

## Webinars

[The AI Adoption in Digital Service Transormation: How Startups Innovate, Enterp…](/events/csa-webinarsworkshops/ai-adoption-digital-service-transormation-how-startups-innovate)
[The Future of AI Agents in Service Experience - Sep 2025](/events/csa-webinarsworkshops/future)
[The Future of AI Agents in Service Experience - May 2025](/events/csa-webinarsworkshops/future-ai-agents-service-experience-may-2025)

## Partners

CSA Partners

[HCL Tech](https://www.hcltech.com/)

[Astra Zeneca](https://www.astrazeneca.co.uk/)