# Master's track Collaborative Innovation and Marketing
**Source**: https://www.tue.nl/en/education/graduate-school/masters-track-collaborative-innovation-and-marketing
**Parent**: https://www.tue.nl/en/education/graduate-school/graduate-programs
A track within MSc Innovation Management
# Master's track Collaborative Innovation and Marketing
[Register
Master Open Day](https://www.tue.nl/en/education/mystarttue/masters-open-day)
- [Directly to](#directlyToContent--accordion-155456)
- [Admission and Enrollment](#c373131)
- [Study information activities](#c376623)
- [Chat with our students](#c380206)
- [Menu](#sideMenu--accordion-155456)
- [Master's track Collaborative Innovation and Marketing](https://www.tue.nl/en/education/graduate-school/masters-track-collaborative-innovation-and-marketing)
- [Degree Structure](https://www.tue.nl/en/education/graduate-school/masters-track-collaborative-innovation-and-marketing/degree-structure)
- [Admission and enrollment](https://www.tue.nl/en/education/graduate-school/masters-track-collaborative-innovation-and-marketing/admission-and-enrollment)
- [After graduation](https://www.tue.nl/en/education/graduate-school/masters-track-collaborative-innovation-and-marketing/after-graduation)
- [International students](https://www.tue.nl/en/education/become-a-tue-student)
## Master the space between engineering and market success
ECTS points
120
Education type
Master program
Duration
2 year
Language
English
Degree
Master of Science (MSc)
- [Interested?](https://www.tue.nl/en/education/become-a-tue-student/admission-and-enrollment/programtype/master/program/innovation-management)
Most innovations fail — not because the technology is weak, but because firms don't understand markets: the complex web of customers, suppliers, partners, and competitors that determine success. The **Collaborative Innovation and Marketing** track teaches you to navigate this complexity and avoid the graveyard of good ideas that never found customers. You will master the critical space where engineering meets market reality: translating technological capabilities into viable business solutions and integrating customer needs, market dynamics, and ecosystem collaboration into one coherent innovation strategy.
### When to choose the track Collaborative Innovation & Marketing?
You will master the analytical tools and strategic frameworks needed to bridge the gap between technological innovation and market success. More specifically, after completing this track you will understand how to:
- Assess market opportunities and position technologies strategically
- Design business models that customers actually want
- Create unique customer experiences
- Orchestrate value chains and innovation ecosystems
- Bridge R&D and marketing to accelerate commercialization
- Lead the shift from products to service-based solutions
- Build sustainability into long-term market advantage
In short: you will learn how firms compete and win in complex, interconnected markets where success depends on coordinating and collaborating with customers, partners, suppliers, and broader market forces.
### What sets this track apart
This track uniquely bridges the disciplines of technology management, marketing, and strategic analysis. It emphasizes evidence-based decision-making, helping students develop the analytical, conceptual, and quantitative skills needed to evaluate markets and design successful innovation strategies. This focus on the strategic interface between technology development and market adoption is distinctive among Dutch master’s programs in innovation management.
### When to choose the Collaborative Innovation and Marketing track
Is this track for you? You’re welcome here—and you will especially thrive if you:
- Want to understand how tech creates real business impact
- Enjoy analytical, data-driven problem-solving
- Are interested in strategy, commercialization, or tech marketing (B2B or B2C)
- Love thinking systematically about complex problems
You will learn alongside peers from diverse backgrounds. Some come from business fields like marketing, organization science, or information science and want to deepen their understanding of how markets shape innovation success. Others are engineers from disciplines like mechanical engineering, automotive, or electrical engineering who want to complement their technical expertise with market strategy. Still others have a background in a multidisciplinary domain (industrial engineering, industrial design) and want to further specialize in creating customer value with and for markets. This mix creates richer discussions and mirrors the cross-functional teams you'll join after graduation. Curious about job prospects? We thought you might be—check the 'After Graduation' section.
[## Watch a short introduction video about the Master’s Track Collaborative Innovation & Marketing.](https://youtu.be/O5tUCCb3Mdg?si=oVl4wHNdwC_jiMFY)
## Related master's program and tracks
[### Master Innovation Management
Includes 5 tracks](https://www.tue.nl/en/education/graduate-school/master-innovation-management)[A track within MSc Innovation Management
### Master's track Leadership and Organizing Innovation](https://www.tue.nl/en/education/graduate-school/masters-track-leadership-and-organizing-innovation)[A track within MSc Innovation Management
### Master's track Technology Entrepreneurship and Strategy](https://www.tue.nl/en/education/graduate-school/masters-track-technology-entrepreneurship-and-strategy)[A track within MSc Innovation Management
### Master's track Sustainability Transitions](https://www.tue.nl/en/education/graduate-school/masters-track-sustainability-transitions)[A track within MSc Innovation Management
### Master's track Collaborative Innovation and Marketing](https://www.tue.nl/en/education/graduate-school/masters-track-collaborative-innovation-and-marketing)
- 1
- 2
Previous
Next
Previous
Next
## Visit us
Do you want to stay informed about important information about studying at TU/e and upcoming events? Then create an account in MyStart@TU/e!
- [Create an account or login](https://start.tue.nl/public/login)
[### Master's Open Day
Visit the TU/e during the open day of our Graduate School](https://www.tue.nl/en/education/mystarttue/masters-open-day)[### Campus tours
Curious about the TU/e Campus? Check out the campus.](https://www.tue.nl/en/education/mystarttue/campus-tours)[### Master Student for a Day
Join the program of your choice for a day](https://www.tue.nl/en/education/mystarttue/master-student-for-a-day)
- 1
- 2
Previous
Next
Previous
Next
Play video
[## CHAT WITH OUR STUDENTS](https://unibuddy.co/pwa/technische-universiteit-eindhoven/buddies/students)
They are happy to answer your questions and share their experiences!
[## "I’m dreaming of making an impact in a dynamic international environment"](https://www.tue.nl/en/education/student-stories-graduate-programs-industrial-engineering/stephanie-slee)
I have apassion for problem-solving and learning from challenges, and this master's degree program was a perfect fit for my interests and...
*Stephanie Slee*
- [Read more](https://www.tue.nl/en/education/student-stories-graduate-programs-industrial-engineering/stephanie-slee)
- [Chat with students](https://unibuddy.co/pwa/technische-universiteit-eindhoven/buddies/students)
- [Keep me up to date, make an account](https://start.tue.nl/form/CreateAccount)
## Admission and Enrollment
/en/education/graduate-school/masters-track-collaborative-innovation-and-marketing?tx\_tueenrollment\_enrollment%5Baction%5D=showForm&tx\_tueenrollment\_enrollment%5Bcontroller%5D=Enrollment&tx\_tueenrollment\_enrollment%5Bprogram%5D=65&tx\_tueenrollment\_enrollment%5Bprogramtype%5D=2&cHash=06824fed73cd2708725a1db3dcae68d9
### What program type do you want?
Select
Bachelor program
Master program
### Where did you get your degree?
Select
Netherlands
Bulgaria
China
Greece
India
Indonesia
Italy
Mexico
Romania
Spain
--------------------
Afghanistan
Aland Islands (Åland Islands)
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia, Plurinational State of
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Congo, the Democratic Republic of the
Cook Islands
Costa Rica
Cote d'Ivoire (Côte d'Ivoire)
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands (Malvinas)
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Holy See (Vatican City State)
Honduras
Hong Kong
Hungary
Iceland
Iran, Islamic Republic of
Iraq
Ireland
Isle of Man
Israel
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kosovo
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libyan Arab Jamahiriya
Liechtenstein
Lithuania
Luxembourg
Macao
Macedonia, the former Yugoslav Republic of
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Micronesia, Federated States of
Moldova, Republic of
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestinian Territory, Occupied
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion (Réunion)
Russian Federation
Rwanda
Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten (Dutch part)
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syrian Arab Republic
Taiwan
Tajikistan
Tanzania, United Republic of
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Türkiye
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Venezuela, Bolivarian Republic of
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
### Which program are you interested in?
Select
Applied Physics
Architecture, Building and Planning
Artificial Intelligence and Engineering Systems
Automotive Technology
Biomedical Engineering
Chemical Engineering
Computer Science and Engineering
Construction Management and Engineering
Data Science and Artificial Intelligence
Electrical Engineering
Embedded Systems
Human-Technology Interaction
Industrial and Applied Mathematics
Industrial Design
Innovation Management
Innovation Sciences
Mechanical Engineering
Medical Engineering
Operations Management and Logistics
Science and Technology of Nuclear Fusion
Science Education
Sustainable Energy Technology
Systems and Control
- [View roadmap](https://www.tue.nl/en/education/become-a-tue-student/admission-and-enrollment/programtype/master-program/program/operations-management-and-logistics)
Name
\*
Email
\*
Message
\*
This program is NVAO-accredited. In the Netherlands, the NVAO assesses the internal quality assurance of universities and colleges and the quality of their programs.
- [NVAO](https://www.nvao.net/en)