Master of Marketing
Source: https://www.uts.edu.au/courses/master-of-marketing Parent: https://www.uts.edu.au/courses/graduate-certificate-in-marketing
Study Marketing at UTS
Whether you’re an established professional or making the switch to this exciting career, the Master of Marketing will equip you with all the creative, technological and sustainable marketing practices you need for an impactful, dynamic career.
You'll develop your capabilities in vital areas, including digital marketing, customer experience, omnichannel marketing and strategy and leadership. Learning from our acclaimed teaching team, you'll build essential knowledge to complement your existing skillset. Our flexible delivery and electives also allow you to customise your learning, helping you shape your course to your own career objectives in a degree that's uniquely you.
Part of the UTS Business School.
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EXPLORE
Master of Marketing
CODE
UTS: C04382 (version 4)
CRICOS: 098047G
DURATION
1.5 years full time\ 3 years part time
INTAKE question_mark These are dates to consider when applying for your course, including when applications open and close.
Autumn Session 2026\ Spring Session 2026\ Autumn Session 2027\ Spring Session 2027
COURSE FEES question_mark This indicative tuition fee is an estimate for the entire course, based on full-time study each year. Fees are reviewed annually and may change.
Indicative total tuition fee for domestic students\ $61,890.00
LOCATION question_mark Our classes are held at our City Campus, or specialist off-campus locations. Some of our courses are delivered via online (distance) learning.
City campus
What you’ll study
The Master of Marketing is a flexible, future-focused postgraduate degree for those ready for the next stage of their careers.
During your studies, you'll complete a range of core subjects to build a robust understanding of key marketing principles and practices, including effective management and communication, understanding customer experience and behaviour and how to best leverage data-driven insights into your marketing strategy.
Your choice of four elective marketing subjects will then help you tailor your learning further. In your capstone, you'll complete a business consultancy project, which will give you invaluable practical experience with a real marketing challenge.
Subjects at a glance
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Core subjects
| Subject Code | Subject Name |
|---|---|
| 24734 | Marketing Management |
| 24710 | Customer Experience and Behaviour |
| 24761 | Data-Driven Insights |
| 24736 | Marketing Communications |
| 24762 | Marketing for Social Good |
| 24752 | Brand Management |
| 24730 | Marketing Strategy and Leadership |
| 24790 | Business Project: Marketing (Capstone) |
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See all subjects and majors in the UTS Handbook arrow_right_alt
Typical course program
The outline below shows an example program for the Master of Marketing based on a full-time study load. Please note that your exact program may differ based on your unique circumstances, such as your subject selections and recognition of prior learning.
Course structure
- 8 : core Marketing subjects
add 2. 4 : Marketing options
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First year
Build a foundation in marketing management, marketing communications, customer experience, and data-driven insights. Explore marketing for social good, brand management, and customise your learning with elective options. 2. #### Second year
Apply your knowledge in the Business Project capstone, refine your leadership skills in marketing strategy, and choose electives to personalise your studies further.
First year
Build a foundation in marketing management, marketing communications, customer experience, and data-driven insights. Explore marketing for social good, brand management, and customise your learning with elective options.
Second year
Apply your knowledge in the Business Project capstone, refine your leadership skills in marketing strategy, and choose electives to personalise your studies further.
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See typical course program in the UTS Handbook arrow_forward
Course highlights
This program is designed to equip you with a toolkit of contemporary marketing skills. You'll be taught the latest marketing practices and tools, as well as your choice of key expertise such as how to apply research, customer analytics, omnichannel or cross-cultural marketing, the benefits of creativity as well as the emerging technologies and innovations that can help accelerate your career and lead to success in senior marketing roles.
- check_circle Digital and traditional marketing
- check_circle Customer experience and behaviour
- check_circle Strategy
- check_circle Marketing data analysis
- check_circle Brand management
- check_circle Management and leadership
Admissions information
Admissions information
Use the buttons to expand or collapse the section.
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Course description
This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.
Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring you stay ahead in a rapidly changing industry.
You will acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasized through real-world projects and case studies.
Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance your professional development.
Find out more about Why Marketing.
Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.
Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development. - ### Important dates
Find out more about application dates relating to this course - ### Scholarships and prizes
Discover our scholarships for undergraduate, postgraduate and research students. Our scholarships celebrate diversity and academic excellence. Use the scholarship search tool to find the right scholarship for you.
Scholarships for domestic students
Scholarships for international students - ### Course duration
The course is one-and-a-half years of full-time or three years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 12 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions. - ### Admission requirements
To be eligible for admission to this course, applicants must meet the following criteria.
Applicants must have the following:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)
Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.
Eligibility for admission does not guarantee offer of a place.
English language requirements
IELTS Academic: overall 6.5, writing 6.0 TOEFL iBT: overall 79, writing 21 UTS College AE5: Pass Pearson PTE: overall 58, writing 50 Cambridge C1A/C2P: overall 176, writing 169 - ### Domestic course fees
2026 Indicative tuition fees for domestic students
As a postgraduate student, you'll be responsible for covering your own tuition fees.
2026 Tuition Fee
- Indicative first-year tuition fee: $40,650.00
- Indicative total tuition fee: $61,890.00
You can choose to pay your fees upfront per session, or if you’re eligible, you can defer them using a government FEE-HELP loan. This loan helps you cover all or part of your tuition fees. Keep in mind that applications for this loan are specific to each course.
Additional Costs
Your tuition fees do not include:
- The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
- Textbooks, materials, and other course-related costs.
- Any applicable payment processing fees (e.g., credit card surcharges).
Important Information
- Fees are shown in Australian Dollars (AUD).
- The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
- Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
- You can calculate your student contribution based on the amounts listed in the student contribution table
Alumni Advantage Program
As a UTS graduate, you can enjoy a 10% discount on your course fees. Just apply for the course you're interested in, and if you're accepted, the discount will automatically be applied to your enrolment invoice. Learn more about the Alumni Advantage Program.
If you have any questions about course fees, please feel free to make an enquiry.
Information for Masters by Research students: Government-funded scholarship places available
As a recipient of the Australian Government’s Research Training Program (RTP) Fees Offset Scholarship, you do not have to pay tuition fees for up to the maximum period of candidature. However, even with this scholarship, you should expect ongoing costs that aren’t covered, like travel, training, and professional development. These costs can vary for each person, so it’s important to plan accordingly. Additionally, scholarships are available to help with your living expenses.
Important details: The RTP Fees Offset Scholarship covers your tuition fees, but please note that it doesn’t include additional costs related to studying or conducting research. Additional fees for domestic students. For more information visit Research student fees. - ### Inherent requirements
Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. You can find the inherent requirements for your course via the inherent requirements directory. - ### Recognition of prior learning
Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning. - ### Articulation with UTS courses
This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing.
Find more Business courses
Entry schemes and pathways
### Recognition of prior learning (RPL)
At UTS, we understand the dedication it takes to reach your current position – forging a path through prior study, work, and diverse learning experiences.
### Jumbunna Admission Program
If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.
### Changing from another postgraduate course
You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.
Careers
Your future career
As a UTS Master of Marketing graduate, you'll have the skills and experience to create compelling, innovative marketing strategies and solutions to help businesses of all kinds reach their audiences and achieve ever-greater success.
Future-focused and highly relevant, this degree will give you the tools to stay up-to-date in a changing world. As an ethical and sustainably minded marketer, you'll leverage the power of emerging technologies to reach business outcomes and create social good. You’ll be an in-demand professional, ready to take on senior marketing roles in any industry or sector.
Career options
- check_circle Marketing Manager
- check_circle Product Marketing Specialist
- check_circle Market Researcher
- check_circle Social Media Manager
- check_circle Marketing Consultant
- check_circle Digital Analyst
- check_circle Public Relations Manager
- check_circle International Marketing Manager
- check_circle Marketing Director
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What it’s like studying marketing in Australia on a scholarship
Rodrigo is studying for a Master of Marketing at UTS and was awarded the Postgraduate Academic Excellence International Scholarship. He chose UTS for its global reputation and shares how the academic environment here is refreshingly different from back home.
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What it’s like studying marketing in Australia on a scholarship transcript
Hi, my name is Rodrigo.
I'm originally from Guatemala.
I'm doing a master's degree of marketing, and I got the Academic Excellence Scholarship. I chose UTS because it’s a really good\ university and it’s recognised worldwide.
So the learning experience at UTS is very academic-focused compared to Guatemala where it’s very industry-focused, industry leaders will teach you about business.
In here at UTS, academic business people will teach you about business. So that complementary focus of business is what I really like.
In addition, I consider UTS very inclusive with everyone. It’s very inclusive with the LGBT community participating in the pride parade.
I think the scholarship I got just improved the value proposition of stepping out of the workforce for a few years and make it more attractive to me to come here and actually increase my knowledge in something I do really like.
I'm very fortunate to have received the Academic Excellence Scholarship from UTS.
I encourage all international students, apply and have a chance to study at UTS, and it will give you a once in a lifetime experience.
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Where you’ll study
Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.
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Take classes in the award-winning Dr Chau Chak Wing Building, designed by Frank Gehry.
Find your perfect library study spot and enjoy the quiet away from the campus bustle.
Our campus is a base for your academic, professional and social life.
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Why UTS?
Why study Business at UTS
With a Business degree at UTS, you'll learn innovative approaches to problem-solving, develop confidence with new technologies, and act towards a just and equitable world.
Our courses blend theory with real-world application, so you can apply these skills in the global market. We offer a range of undergraduate, postgraduate, research and MBA courses tailored to your ambitions.
5-star rating
International recognition for our research, graduate employability, teaching quality and infrastructure.
QS Stars Business Schools
16.8% increase in jobs
in the fast growing professional service industry.
Jobs and Skills Australia, 2021 Employment projections for the five years to 2026
Best Business School
in Australia committed to a Responsible Ethos, as awarded by the Financial Times.
Financial Times Responsible Business Education Awards 2024
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