Metadata
Title
Master of Marketing
Category
graduate
UUID
2b508d702ded4837a026161dd78873bb
Source URL
https://www.uts.edu.au/courses/master-of-marketing
Parent URL
https://www.uts.edu.au/courses/graduate-certificate-in-marketing
Crawl Time
2026-03-17T05:33:18+00:00
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# Master of Marketing

**Source**: https://www.uts.edu.au/courses/master-of-marketing
**Parent**: https://www.uts.edu.au/courses/graduate-certificate-in-marketing

## Study Marketing at UTS

Whether you’re an established professional or making the switch to this exciting career, the Master of Marketing will equip you with all the creative, technological and sustainable marketing practices you need for an impactful, dynamic career.

You'll develop your capabilities in vital areas, including digital marketing, customer experience, omnichannel marketing and strategy and leadership. Learning from our acclaimed teaching team, you'll build essential knowledge to complement your existing skillset. Our flexible delivery and electives also allow you to customise your learning, helping you shape your course to your own career objectives in a degree that's uniquely you.

Part of the [UTS Business School](https://www.uts.edu.au/EPiServer/CMS/Content/,,9/about/faculties-and-schools/business/?epieditmode=false).

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## EXPLORE

## Master of Marketing

### CODE

**UTS:** C04382 (version 4)

**CRICOS:** 098047G

### DURATION

1.5 years full time\
3 years part time

### INTAKE *question\_mark* These are dates to consider when applying for your course, including when applications open and close.

Autumn Session 2026\
Spring Session 2026\
Autumn Session 2027\
Spring Session 2027

[View important dates](#admissions)

### COURSE FEES *question\_mark* This indicative tuition fee is an estimate for the entire course, based on full-time study each year. Fees are reviewed annually and may change.

Indicative total tuition fee for domestic students\
$61,890.00

[More on fees](#admissions)\

### LOCATION *question\_mark* Our classes are held at our City Campus, or specialist off-campus locations. Some of our courses are delivered via online (distance) learning.

City campus

## What you’ll study

The Master of Marketing is a flexible, future-focused postgraduate degree for those ready for the next stage of their careers.

During your studies, you'll complete a range of core subjects to build a robust understanding of key marketing principles and practices, including effective management and communication, understanding customer experience and behaviour and how to best leverage data-driven insights into your marketing strategy.

Your choice of four elective marketing subjects will then help you tailor your learning further. In your capstone, you'll complete a business consultancy project, which will give you invaluable practical experience with a real marketing challenge.

## Subjects at a glance

- ### Core subjects

  | Subject Code | Subject Name |
  | --- | --- |
  | 24734 | Marketing Management |
  | 24710 | Customer Experience and Behaviour |
  | 24761 | Data-Driven Insights |
  | 24736 | Marketing Communications |
  | 24762 | Marketing for Social Good |
  | 24752 | Brand Management |
  | 24730 | Marketing Strategy and Leadership |
  | 24790 | Business Project: Marketing (Capstone) |

  *keyboard\_arrow\_down*

[See all subjects and majors in the UTS Handbook *arrow\_right\_alt*](https://coursehandbook.uts.edu.au/course/current/c04382)

## Typical course program

The outline below shows an example program for the Master of Marketing based on a full-time study load. Please note that your exact program may differ based on your unique circumstances, such as your subject selections and recognition of prior learning.

### Course structure

1. 8
   :   core Marketing subjects

   *add*
2. 4
   :   Marketing options

   *add*

1. #### First year

   Build a foundation in marketing management, marketing communications, customer experience, and data-driven insights. Explore marketing for social good, brand management, and customise your learning with elective options.
2. #### Second year

   Apply your knowledge in the Business Project capstone, refine your leadership skills in marketing strategy, and choose electives to personalise your studies further.

#### First year

Build a foundation in marketing management, marketing communications, customer experience, and data-driven insights. Explore marketing for social good, brand management, and customise your learning with elective options.

#### Second year

Apply your knowledge in the Business Project capstone, refine your leadership skills in marketing strategy, and choose electives to personalise your studies further.

*arrow\_back*

*arrow\_back*

*arrow\_forward*

[See typical course program in the UTS Handbook *arrow\_forward*](https://coursehandbook.uts.edu.au/course/current/c04382)

## Course highlights

This program is designed to equip you with a toolkit of contemporary marketing skills. You'll be taught the latest marketing practices and tools, as well as your choice of key expertise such as how to apply research, customer analytics, omnichannel or cross-cultural marketing, the benefits of creativity as well as the emerging technologies and innovations that can help accelerate your career and lead to success in senior marketing roles.

- *check\_circle*
  Digital and traditional marketing
- *check\_circle*
  Customer experience and behaviour
- *check\_circle*
  Strategy
- *check\_circle*
  Marketing data analysis
- *check\_circle*
  Brand management
- *check\_circle*
  Management and leadership

## Admissions information

## Admissions information

Use the buttons to expand or collapse the section.

- ### Course description

  This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.

  Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring you stay ahead in a rapidly changing industry.

  You will acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasized through real-world projects and case studies.

  Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance your professional development.

  Find out more about [Why Marketing](https://www.uts.edu.au/study/business/business-courses/study-marketing/postgraduate-options-marketing).

  Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.

  Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.
- ### Important dates

  Find out more about [application dates relating to this course](https://www.uts.edu.au/for-students/admissions-entry/application-dates)
- ### Scholarships and prizes

  Discover our scholarships for undergraduate, postgraduate and research students. Our scholarships celebrate diversity and academic excellence. Use the scholarship search tool to find the right scholarship for you.

  [Scholarships for domestic students](https://www.uts.edu.au/for-students/admissions-entry/scholarships)

  [Scholarships for international students](https://www.uts.edu.au/for-students/admissions-entry/scholarships/international)
- ### Course duration

  The course is one-and-a-half years of full-time or three years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 12 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.
- ### Admission requirements

  To be eligible for admission to this course, applicants must meet the following criteria.

  Applicants must have the following:

  - Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

  Applicants who do not meet the criteria above should consider applying for [**C11282 Graduate Certificate in Marketing**](https://www.uts.edu.au/study/find-a-course/graduate-certificate-marketing).

  Eligibility for admission does not guarantee offer of a place.

  **English language requirements**

  IELTS Academic: overall 6.5, writing 6.0
  TOEFL iBT: overall 79, writing 21
  UTS College AE5: Pass
  Pearson PTE: overall 58, writing 50
  Cambridge C1A/C2P: overall 176, writing 169
- ### Domestic course fees

  **2026 Indicative tuition fees for domestic students**

  As a postgraduate student, you'll be responsible for covering your own tuition fees.

  **2026 Tuition Fee**

  - **Indicative first-year tuition fee:** $40,650.00
  - **Indicative total tuition fee:**  $61,890.00

  You can choose to pay your fees upfront per session, or if you’re eligible, you can defer them using a government FEE-HELP loan. This loan helps you cover all or part of your tuition fees. Keep in mind that applications for this loan are specific to each course.

  **Additional Costs**

  Your tuition fees do not include:

  - The Student Services and Amenities Fee (SSAF), which supports student services and activities. If eligible, you can defer this fee using SA-HELP.
  - Textbooks, materials, and other course-related costs.
  - Any applicable payment processing fees (e.g., credit card surcharges).

  **Important Information**

  - Fees are shown in Australian Dollars (AUD).
  - The indicative tuition fees above are based on full-time study (1 year = 48 credit points).
  - Your actual fees depend on the year you enrol, your study load and the subjects you choose. Some subjects fall into different student contribution bands.
  - You can calculate your student contribution based on the amounts listed in the student contribution table

  **Alumni Advantage Program**

  As a UTS graduate, you can enjoy a 10% discount on your course fees. Just apply for the course you're interested in, and if you're accepted, the discount will automatically be applied to your enrolment invoice. Learn more about the [Alumni Advantage Program](https://www.uts.edu.au/for-students/alumni/your-alumni-benefits/alumni-advantage-program).

  If you have any questions about course fees, please feel free to make an enquiry.

  **Information for Masters by Research students:** **Government-funded scholarship places available**

  As a recipient of the Australian Government’s Research Training Program (RTP) Fees Offset Scholarship, you do not have to pay tuition fees for up to the maximum period of candidature. However, even with this scholarship, you should expect ongoing costs that aren’t covered, like travel, training, and professional development. These costs can vary for each person, so it’s important to plan accordingly. Additionally, scholarships are available to help with your living expenses.

  **Important details:** The RTP Fees Offset Scholarship covers your tuition fees, but please note that it doesn’t include additional costs related to studying or conducting research. Additional fees for domestic students. For more information visit [Research student fees](https://www.uts.edu.au/for-students/admissions-entry/fees-costs/research-student-fees).
- ### Inherent requirements

  Inherent requirements are academic and non-academic requirements that are essential for successfully completing a course at UTS. You can find the inherent requirements for your course via the [inherent requirements directory](https://www.uts.edu.au/current-students/managing-your-course/your-enrolment/inherent-requirements).
- ### Recognition of prior learning

  Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see [How to Apply for Recognition of Prior Learning](https://www.uts.edu.au/current-students/managing-your-course/your-enrolment/recognition-prior-learning).
- ### Articulation with UTS courses

  This course is part of an articulated program comprising the Graduate Certificate in Marketing ([C11282](https://coursehandbook.uts.edu.au/course/current/c11282)), the Graduate Diploma in Marketing ([C07135](https://handbook.uts.edu.au/course/current/c07135)), and the Master of Marketing.

## Find more Business courses

[Return to Business](https://www.uts.edu.au/for-students/business)

### Entry schemes and pathways

[Learn more *arrow\_forward*](https://www.uts.edu.au/for-students/admissions-entry)

[### Recognition of prior learning (RPL)](https://www.uts.edu.au/for-students/admissions-entry/recognition-of-prior-learning)

At UTS, we understand the dedication it takes to reach your current position – forging a path through prior study, work, and diverse learning experiences.

[Read more *arrow\_forward*](https://www.uts.edu.au/for-students/admissions-entry/recognition-of-prior-learning)

[### Jumbunna Admission Program](https://www.uts.edu.au/for-students/admissions-entry/pathways/jumbunna-admission-program)

If you're Aboriginal or Torres Strait Islander, Jumbunna is an alternative application process for our courses that emphasises diverse pathways to success.

[Read more *arrow\_forward*](https://www.uts.edu.au/for-students/admissions-entry/pathways/jumbunna-admission-program)

[### Changing from another postgraduate course](https://www.uts.edu.au/current-students/managing-your-course/your-enrolment/enrolment-changes/course-transfer)

You can apply for our courses using your previous study. You may even be eligible for recognition of prior learning, so you won’t need to repeat subjects.

[Read more *arrow\_forward*](https://www.uts.edu.au/current-students/managing-your-course/your-enrolment/enrolment-changes/course-transfer)

[Learn more *arrow\_forward*](https://www.uts.edu.au/for-students/admissions-entry)

Careers

## Your future career

As a UTS Master of Marketing graduate, you'll have the skills and experience to create compelling, innovative marketing strategies and solutions to help businesses of all kinds reach their audiences and achieve ever-greater success.

Future-focused and highly relevant, this degree will give you the tools to stay up-to-date in a changing world. As an ethical and sustainably minded marketer, you'll leverage the power of emerging technologies to reach business outcomes and create social good. You’ll be an in-demand professional, ready to take on senior marketing roles in any industry or sector.

## Career options

- *check\_circle*
  Marketing Manager
- *check\_circle*
  Product Marketing Specialist
- *check\_circle*
  Market Researcher
- *check\_circle*
  Social Media Manager
- *check\_circle*
  Marketing Consultant
- *check\_circle*
  Digital Analyst
- *check\_circle*
  Public Relations Manager
- *check\_circle*
  International Marketing Manager
- *check\_circle*
  Marketing Director

*play\_arrow*

## What it’s like studying marketing in Australia on a scholarship

Rodrigo is studying for a Master of Marketing at UTS and was awarded the Postgraduate Academic Excellence International Scholarship. He chose UTS for its global reputation and shares how the academic environment here is refreshingly different from back home.

Read transcript

*close*

## What it’s like studying marketing in Australia on a scholarship transcript

Hi, my name is Rodrigo.

I'm originally from Guatemala.

I'm doing a master's degree of marketing, and I got the Academic Excellence Scholarship. I chose UTS because it’s a really good\
university and it’s recognised worldwide.

So the learning experience at UTS is very academic-focused compared to Guatemala where it’s very industry-focused, industry leaders will teach you about business.

In here at UTS, academic business people will teach you about business. So that complementary focus of business is what I really like.

In addition, I consider UTS very inclusive with everyone. It’s very inclusive with the LGBT community participating in the pride parade.

I think the scholarship I got just improved the value proposition of stepping out of the workforce for a few years and make it more attractive to me to come here and actually increase my knowledge in something I do really like.

I'm very fortunate to have received the Academic Excellence Scholarship from UTS.

I encourage all international students, apply and have a chance to study at UTS, and it will give you a once in a lifetime experience.

### Request an info pack

Fill in the form to receive a course info pack straight to your inbox.

[Request an info pack *arrow\_forward*](https://www.uts.edu.au/forms/marketing-info-pack)

### Where you’ll study

Our world-class facilities support your future-focused learning and high-impact research. They enable effective partnerships with industry and provide services to our community.

[See more facilities *arrow\_forward*](https://www.uts.edu.au/about/locations-facilities/business)

[See more facilities *arrow\_forward*](https://www.uts.edu.au/about/locations-facilities/business)

Take classes in the award-winning Dr Chau Chak Wing Building, designed by Frank Gehry.

Find your perfect library study spot and enjoy the quiet away from the campus bustle.

Our campus is a base for your academic, professional and social life.

*arrow\_back*

*arrow\_back*

*arrow\_forward*

Why UTS?

## Why study Business at UTS

With a Business degree at UTS, you'll learn innovative approaches to problem-solving, develop confidence with new technologies, and act towards a just and equitable world.

Our courses blend theory with real-world application, so you can apply these skills in the global market. We offer a range of undergraduate, postgraduate, research and MBA courses tailored to your ambitions.

### 5-star rating

International recognition for our research, graduate employability, teaching quality and infrastructure.

QS Stars Business Schools

## 16.8% increase in jobs

in the fast growing professional service industry.

Jobs and Skills Australia, 2021 Employment projections for the five years to 2026

## Best Business School

in Australia committed to a Responsible Ethos, as awarded by the Financial Times.

Financial Times Responsible Business Education Awards 2024

## Upcoming events

[### UTS campus tour](https://www.uts.edu.au/events/uts-campus-tour)

*calendar\_today*

On-demand

*location\_on*

Online

*attach\_money*

Free admission

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/uts-campus-tour)

[### UTS Info Day 2025](https://www.uts.edu.au/events/info-day)

*calendar\_today*

On-demand

*attach\_money*

Free admission

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/info-day)

[### Bachelor of Accounting Information Evening](https://www.uts.edu.au/events/bachelor-of-accounting-information-evening)

*calendar\_today*

Wed 6 May 2026

*schedule*

6.00PM - 7.00PM Australia/Sydney (1 hour)

*location\_on*

Online

*attach\_money*

Free admission

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/bachelor-of-accounting-information-evening)

[### Learn from world-renowned experts](https://www.uts.edu.au/events/ceo-summit-2026)

*calendar\_today*

Tue 19 May 2026 - Wed 20 May 2026

*schedule*

8.30AM Australia/Sydney

*location\_on*

Dr Chau Chak Wing Building, Building 8

UTS Business School
14/28 Ultimo Rd, Ultimo NSW 2007, Australia

*attach\_money*

$1,500.00

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/ceo-summit-2026)

[### UTS campus tour](https://www.uts.edu.au/events/uts-campus-tour)

*calendar\_today*

On-demand

*location\_on*

Online

*attach\_money*

Free admission

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/uts-campus-tour)

[### UTS Info Day 2025](https://www.uts.edu.au/events/info-day)

*calendar\_today*

On-demand

*attach\_money*

Free admission

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/info-day)

[### Bachelor of Accounting Information Evening](https://www.uts.edu.au/events/bachelor-of-accounting-information-evening)

*calendar\_today*

Wed 6 May 2026

*schedule*

6.00PM - 7.00PM Australia/Sydney (1 hour)

*location\_on*

Online

*attach\_money*

Free admission

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/bachelor-of-accounting-information-evening)

[### Learn from world-renowned experts](https://www.uts.edu.au/events/ceo-summit-2026)

*calendar\_today*

Tue 19 May 2026 - Wed 20 May 2026

*schedule*

8.30AM Australia/Sydney

*location\_on*

Dr Chau Chak Wing Building, Building 8

UTS Business School
14/28 Ultimo Rd, Ultimo NSW 2007, Australia

*attach\_money*

$1,500.00

[Learn more *arrow\_forward*](https://www.uts.edu.au/events/ceo-summit-2026)

*arrow\_back*

*arrow\_back*

*arrow\_forward*

## Make an enquiry

Considering studying at UTS? Connect with our team to explore your study options, the application process, and discuss any other questions you may have.

**Are you a domestic or international student?**\

Domestic studentInternational student

If you are an international student, get in touch by completing the

[international student enquiry form](https://connect.prospectivestudent.info/UTS).

The information you provide in this form will be used to respond to your enquiry. Your information may also be used to provide you with general information about the university. Please refer to our
[privacy policies](https://www.uts.edu.au/about/utsweb-statements/privacy-statement)
for details.

Fields marked with an asterisk (\*) are required.

**What level of study are you interested in?**\

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**What is your enquiry about?**\

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Let us know how we can help?\

If you know your UTS Student number or Application Number please include it in your enquiry

**Please upload any supporting files by clicking on the button below**\

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## Related courses

[### Graduate Certificate in Marketing](https://www.uts.edu.au/courses/graduate-certificate-in-marketing)

*location\_on*

City campus

*schedule*

0.5 years full time
1 year part time

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[### Master of Business Administration](https://studyonline.uts.edu.au/online-courses/C04444)

*location\_on*

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*location\_on*

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2 years part time

[View Program *arrow\_forward*](https://www.uts.edu.au/courses/executive-master-of-business-administration)

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*location\_on*

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*location\_on*

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[View Program *arrow\_forward*](https://www.uts.edu.au/courses/graduate-certificate-in-marketing)

[### Master of Business Administration](https://studyonline.uts.edu.au/online-courses/C04444)

*location\_on*

Online campus

*schedule*

2 years full time

[View Program *arrow\_forward*](https://studyonline.uts.edu.au/online-courses/C04444)

[### Executive Master of Business Administration](https://www.uts.edu.au/courses/executive-master-of-business-administration)

*location\_on*

City campus

*schedule*

1.5 years full time
2 years part time

[View Program *arrow\_forward*](https://www.uts.edu.au/courses/executive-master-of-business-administration)

[### Master of Business Administration](https://www.uts.edu.au/courses/master-of-business-administration)

*location\_on*

City campus

*schedule*

2 years full time
4 years part time

[View Program *arrow\_forward*](https://www.uts.edu.au/courses/master-of-business-administration)

*arrow\_back*

*arrow\_back*

*arrow\_forward*